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EDUN News

Diesel+EDUN combines passion, fashion, and business

EDUN, the fashion company founded by rock star Bono and his wife Ali Hewson, has teamed up with well-known denim brand Diesel. Products sourced or made entirely in Africa will be available in Spring 2013, all bearing the "Diesel+EDUN" label.
 

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Bono  his wife Ali Hewson  and Diesel brand founder Renzo Rosso are collaborating on the new fashion...
Bono, his wife Ali Hewson, and Diesel brand founder Renzo Rosso are collaborating on the new fashion line, Diesel+EDUN, available in Spring 2013.
Robert Moore Studio
At the IHT Luxury Conference on Friday  Bono described Africa as  remarkable creative  and entrepren...
At the IHT Luxury Conference on Friday, Bono described Africa as "remarkable creative, and entrepreneurial," and reminisced about conversations he shared with friends at EDUN's launch in 2005. "Our African friends said to us... 'Is it another charitable project?' And we're like, 'No, it's a business.' 'Oh thank GOD.'"
Kevin Ito

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