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Digital marketing News

CMO explains why improv and marketing go together in business Special

New York - Lending money is serious business but the CMO of one of the country's oldest lending institutions believes laughter is the key to acquiring new customers.

Op-Ed: What you need to know about marketing today

Don't miss out on growing your customer or client base. Below are the four trends that shine a light on the future of marketing.

Op-Ed: What you need to know about the future of marketing Special

Even if you do not play a major role in your company’s marketing decisions, you most likely realize that the type of advertising that works has shifted dramatically during the past few years.

Op-Ed: Taming the marketing monster for small businesses

Internet marketing. Content marketing. Digital marketing. Whether just starting up your small business or maintaining, these terms are a common part of your vocabulary, but do you know how to optimize your marketing strategy to get the best results?

Op-Ed: The murky future of Google+: Doomed, or primed for a comeback?

As Ello enters the social media world with enough vigor to challenge Facebook for its users, what might happen to the slumbering social giant, Google+?

Op-Ed: Content marketing — From brand journalism to tools for diagnosis 

We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it's less about articles and more about tools.

Op-Ed: How Shark Robert Herjavec measures B2B content marketing

Page views? Time on page? Are these real content marketing performance indicators? No. Find out what meets a Shark's criteria.

Digital Marketing for Financial Services Summit in Toronto Special

Toronto - The fourth annual Digital Marketing for Financial Services conference in Toronto, happened June 10 - 12th 2014, and experts flew in from around the world to share stories and ideas about SEO, SEM and mobile marketing for banks and insurance companies.

Op-Ed: 5 steps to stop the marketing data hypnosis and act

Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? These five steps can take you from observation to action - and results!

Op-Ed: Is 'social business' dead or alive?

Management consultant Peter Drucker said: "There are only two things in a business that make money – innovation and marketing, everything else is cost." Is business actually starting to believe this and what are the implications for marketing vendors?

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.

Op-Ed: Digital marketing strategists converge at DX3 in Toronto Special

Toronto - Ever wondered what happens inside Dx3? On March 5 and 6, Canada’s largest digital media conference filled the Toronto Metro Convention Centre with people eager to glimpse the future of online advertising.

Op-Ed: Don't write off traditional marketing tactics

Despite the effectiveness and convenience of today's leading digital marketing resources, it's important not to write off traditional marketing tactics either. Why? Because they still work, especially for small businesses.

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

Op-Ed: The 'cost problem' of content marketing lives in misunderstanding

Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.

RebelMouse brings curated social media for publishers, marketers

As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.

Digital Marketing group Magic Logix looks to expand

On Digital Journal, most of us writers know all about digital marketing and its benefits. From free coupons via Facebook for Italian ice to celebrities mentioning how good a certain food chain is on their Twitter, digital marketing is all around us.

Digital Marketing Summit Wants Businesses to Wake Up and Smell the Web 2.0

Forget the old rules of advertising, according to speakers at a Toronto marketing conference. Going digital is the way of the future, especially if companies want an online presence customers will contribute to and always remember.

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Rob Campbell moderates a panel on digital marketing for mobile phone apps at #DMFSToronto 2014
Rob Campbell moderates a panel on digital marketing for mobile phone apps at #DMFSToronto 2014
Stephen Shaw is Chief Strategy Officer at Kenna
Stephen Shaw is Chief Strategy Officer at Kenna
John Rampton interviewed at adtech
John Rampton interviewed at adtech
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Pixabay / John 86