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Digital marketing News

Op-Ed: Is 'social business' dead or alive?

Management consultant Peter Drucker said: "There are only two things in a business that make money – innovation and marketing, everything else is cost." Is business actually starting to believe this and what are the implications for marketing vendors?

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

Op-Ed: Digital marketing strategists converge at DX3 in Toronto Special

Toronto - Ever wondered what happens inside Dx3? On March 5 and 6, Canada’s largest digital media conference filled the Toronto Metro Convention Centre with people eager to glimpse the future of online advertising.
Digital Journal Report by Rob Campbell - 1 comment

Op-Ed: Don't write off traditional marketing tactics

Despite the effectiveness and convenience of today's leading digital marketing resources, it's important not to write off traditional marketing tactics either. Why? Because they still work, especially for small businesses.
In the Media by Michael Essany

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
Digital Journal Report by Lori Weaver

Op-Ed: The 'cost problem' of content marketing lives in misunderstanding

Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.
In the Media by Michael Krebs - 1 comment

RebelMouse brings curated social media for publishers, marketers

As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.
In the Media by Michael Krebs - 1 comment

Digital Marketing group Magic Logix looks to expand

On Digital Journal, most of us writers know all about digital marketing and its benefits. From free coupons via Facebook for Italian ice to celebrities mentioning how good a certain food chain is on their Twitter, digital marketing is all around us.
In the Media by Emma Burge

Digital Marketing Summit Wants Businesses to Wake Up and Smell the Web 2.0

Forget the old rules of advertising, according to speakers at a Toronto marketing conference. Going digital is the way of the future, especially if companies want an online presence customers will contribute to and always remember.
In the Media by David Silverberg - 4 comments
 

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Stephen Shaw is Chief Strategy Officer at Kenna
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Digital marketing Blogs

Are PR newswires the future?

Following on from google's battle with the dark arts of SEO to keep their search engine relevant, a new threat has...
Nov 23, 2012 by Jason Pitt - 3 comments

Digital Marketing and why it is Becoming Increasingly Popular

As the global use of the internet growing year on year, the advantages of digital marketing as a powerful advertising...
Aug 17, 2012 by James Mechan

I Now Pronounce You Husband and...Mobile?

We've all been there and gone through it at some point in our lifetime. Searching for that perfect partner who makes...
May 1, 2012 by Jeff Ryznar

Skating on Thin Ice By Not Embracing Mobile Marketing

I found myself doing something this weekend that I NEVER thought I would ever be doing...watching hockey on TV. I'm...
Apr 23, 2012 by Jeff Ryznar

Are You the Don Draper of Digital?

While anxiously awaiting the next episode of Mad Men on Sunday, I decided to catch up on previous episodes to satisfy...
Apr 16, 2012 by Jeff Ryznar - 3 comments
 

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