Internet marketing. Content marketing. Digital marketing. Whether just starting up your small business or maintaining, these terms are a common part of your vocabulary, but do you know how to optimize your marketing strategy to get the best results?
The fourth annual Digital Marketing for Financial Services conference in Toronto, happened June 10 - 12th 2014, and experts flew in from around the world to share stories and ideas about SEO, SEM and mobile marketing for banks and insurance companies.
Ever wondered what happens inside Dx3? On March 5 and 6, Canada’s largest digital media conference filled the Toronto Metro Convention Centre with people eager to glimpse the future of online advertising.
Despite the effectiveness and convenience of today's leading digital marketing resources, it's important not to write off traditional marketing tactics either. Why? Because they still work, especially for small businesses.
Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
Claims made in some corners that content marketing programs are "expensive" have not been fully thought through when compared to the costs of existing creative services and lack of ROI from banner advertising.
As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.
On Digital Journal, most of us writers know all about digital marketing and its benefits. From free coupons via Facebook for Italian ice to celebrities mentioning how good a certain food chain is on their Twitter, digital marketing is all around us.
Forget the old rules of advertising, according to speakers at a Toronto marketing conference. Going digital is the way of the future, especially if companies want an online presence customers will contribute to and always remember.