Comscore News

A new study issued by comScore, in partnership with Facebook, says the social network's popular 'Like' button is an effective advertising tool.

ComScore and Buddy Media partnership will provide the brands and agencies they serve the necessary tools to maximize their social efforts, a press release claims.

A report by ComScore has revealed 50 percent of the U.S. population have been reached by advertising through video content.

Canadians are the world leaders in viewing YouTube, have the highest percentage of Internet users on Facebook and have out-tweeted Americans, according to comScore, a company that measures digital activity.

Digital marketing intelligence company comScore say that holiday spending has been strong in November-December with over $9 billion being spent online in a 21 day period, up 13 percent on last years figures.

In a recent international survey from comScore on mobile usage patterns, users of wireless devices in the United States still trail those of Japan and Europe - with curious differences among the regions studied.

comScore Europe released a study that shows people in the UK are increasingly spending time online with social networking, and that more older people are joining the activity, with Facebook taking the lead in popularity.

A list of the top internet search sites around the world for August, by number of searches. In total, there was a whopping 61 billion searches according to comScore.