Super un-competitive former Internet pioneer Yahoo is still in the cellar-dweller class after the ignominious departure of CEO Scott Thompson. Thompson’s departure may be just a further humiliation but it’s not the whole story. That’s much worse.
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From the acquittal of Casey Anthony to the death of Osama bin Laden to the earthquake and tsunami in Japan, the year 2011 had quite a year when it came to the news. Bing recently released the top most-searched news stories of 2011.
In traditional search methodology, users enter in keywords and key phrases in the query field and search results with the highest rankings are populated and displayed on the search page. But a new search engine is operating differently.
On October 27, 2010 General manager, David Pann, of Microsoft Advertising Search Network announced, along with their partners, Yahoo! a leading global consumer brand in search technology, have completed the partnership transition.
At the Web 2.0 conference today, Microsoft's Qi Lu confirmed his company has signed a strategic partnership with both Twitter and Facebook to include real-time updates into search results. The implications for both news and search are enormous.
Within a week after it's launch, the new search engine from Microsoft Bing surpassed Yahoo to become the No. 2 search engine in the World. However it remains to be seen whether Bing can sustain the sudden surge in traffic.
Earlier this week Microsoft began rolling out its new 'decision engine' to the public and today it added Bing Travel to the site which allows you to compare prices on things such as airfares and hotel bookings.
The software giant is looking to topple Google from its search engine perch by rolling out a new search engine called Bing or Kumo. Microsoft is reportedly spending $80 million to $100 million on an upcoming ad campaign for the new product.