B2b News
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The COVID-19 crisis has led to dramatic economic shifts and forced businesses to evolve with changing customer behaviors. This means businesses need to pivot their B2B holiday marketing strategies.
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Episerver has released a new study with dips into the state of businesses to consumer interactions, putting in place a benchmark for businesses in relation to the first quarter of 2020.
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The path towards digital transformation for businesses that primarily trade or offer services to other businesses is not smooth, with considerable gaps opening up between expectations and the current state, according to a new report.
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In order to remain at the forefront of the B2B market, enterprises need to provide potential customers with a multimedia experience. This means making full use of images, videos and virtual reality, according to Kris Goldhair of KBMax.
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Theresa O’Neil, CMO at Showpad, discusses with Digital Journal how sales organizations can uplevel their middle-of-the-pack performers with artificial intelligence driven training and coaching technology.
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Business-to-business blockchain can increase revenue and potentially take third-party data vendors (Amazon, Facebook) out of the equation entirely, according to Andrew Ma of LemoChain.
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Unbabel, a startup developing an AI-powered translation network, has raised $23m in Series B funding. The company combines AI translation with human refinements provided by 55,000 linguists around the world. It targets its service at global enterprises.
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Apple and GE have announced a partnership that will see GE's Predix industrial IoT platform land on iOS. Developers will be able to build industrial IoT services that can run on the iPhone and iPad, offering a way to access analytics from iOS devices.
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Samsung's announced its own 360-degree camera designed for virtual reality content creation. The Samsung 360 Round incorporates 17 lenses and can livestream 4K and 3D video with spatial audio soundtracks. It's a complete package for VR content creators.
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Microsoft has celebrated six months since it released its Slack rival Teams by announcing over 125,000 businesses are using the app. The company refused to disclose how many users that represents though, instead sticking to aggregate enterprise numbers.
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The firm behind photo filtering app Prisma has announced it's shifting its focus away from consumer apps. While Prisma won't be going away, the company plans to develop a new B2B portfolio where it will license its existing machine learning tech.
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Microsoft has announced three new apps to help small businesses find and engage with customers. The products are part of its Office 365 cloud subscription service. They let you advertise your firm online, manage email campaigns and send invoices.
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We all know the Consumer Electronics Show as a geekfest for cool tech gadgets, some of which may never be mass-marketed.
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As 2015 draws to a close, many of us are reflecting on the past year and what we learned. For B2B marketers, it’s also time to look ahead to 2016 and make decisions about what we’ll be investing in, and what we’ll no longer budget for.
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You’ve heard about bots and traffic fraud. You know it exists but are you aware of how prevalent it is and how it can affect your B2B firm’s bottom line?
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Every B2B company, whether large or small, will use a consulting firm at some point.
But many specialty firms exist that can help B2B firms proactively find processes within their operations that can be corrected before something goes wrong.
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The possibilities are seemingly endless, as small and large businesses’ usage of 3D printing has now spiked, for an array of uses.
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More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like.
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It used to be that when a company was privately owned, things were, well, mostly private.
A company may have disclosed the number of employees and maybe annual sales but all other information was kept behind closed doors.
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A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary.
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A new feature from B2B News Network looks at what two major tech conferences, Inbound and Dreamforce, have to offer in the coming weeks.
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For fans of the Toronto Blue Jays, August 2015 is a month for the history books. From a mediocre record at the start of the month (51-51), the Jays now lead the AL East with a record of 74-56.
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New Orleans -
They may seem like business professionals with disparate interests, but comedian Trevor Noah, Mad Men creator Matthew Weiner and athlete Tony Hawk all understand what it takes to succeed as entrepreneurs.
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Is the Internet of Things here to stay or a futuristic scenario that won’t truly come to fruition? Earlier this year, The Motley Fool stated, “buzzwords may come and go, but this one refers to a real megatrend in technology.”
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Augmented reality suffered a very public, very embarrassing setback last year with the Google Glass debacle. 2015 has been the year when AR, the laying or projecting of digital content over real-world people, places and things, is really taking off.
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Many B2B companies are partnering with similar companies in their industry. But when would it be smarter to acquire that company instead of partnering with them? When is it smart to sell?
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Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile.
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Toronto -
A Toronto panel with two prominent CEOs, one who works in the B2B space, looked at the best practises to achieving business success.
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A new report found 80 percent of B2B marketers intend to boost their use of LinkedIn.
A total of 91 percent of B2B marketers said social media was important to their business.
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On its surface, Game of Thrones is a bloody look at a continent engulfed in war. But just as the Sun Tzu classic The Art of War inspired a number of lessons for business leaders, so too can the politics behind the hit medieval fantasy series.
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