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B2B marketing News

Blockchain-oriented Internet technology disrupts telecoms

The B2B telecommunications market is a key indicator of the progress in communications and commerce that the Internet has fueled. The next wave of this development will extend to blockchain.

Wire transfers a thing of the past thanks to Plooto Special

Toronto - Business analysts as reported by Huffington Post, to Business Weekly and Forbes have all noted the impact small business has made upon the economy.

B2B marketing trends to look for in 2016

As 2015 draws to a close, many of us are reflecting on the past year and what we learned. For B2B marketers, it’s also time to look ahead to 2016 and make decisions about what we’ll be investing in, and what we’ll no longer budget for.

What B2B marketers can learn from Movember

It’s November so it must be Movember, right? Throwing caution to the wind, men are growing moustaches with various degrees of success.

Do B2B marketers still not get content marketing?

More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like.

Battle of the September conferences, Inbound vs Dreamforce

A new feature from B2B News Network looks at what two major tech conferences, Inbound and Dreamforce, have to offer in the coming weeks.

What every B2B marketer can learn from the Toronto Blue Jays

For fans of the Toronto Blue Jays, August 2015 is a month for the history books. From a mediocre record at the start of the month (51-51), the Jays now lead the AL East with a record of 74-56.

Why B2B audiences are finding new appeal in augmented reality

Augmented reality suffered a very public, very embarrassing setback last year with the Google Glass debacle. 2015 has been the year when AR, the laying or projecting of digital content over real-world people, places and things, is really taking off.

To partner or to acquire, that is the B2B question

Many B2B companies are partnering with similar companies in their industry. But when would it be smarter to acquire that company instead of partnering with them? When is it smart to sell?

Report: 80% of B2B marketers want to increase their LinkedIn use

A new report found 80 percent of B2B marketers intend to boost their use of LinkedIn. A total of 91 percent of B2B marketers said social media was important to their business.

What every B2B business can learn from Game of Thrones

On its surface, Game of Thrones is a bloody look at a continent engulfed in war. But just as the Sun Tzu classic The Art of War inspired a number of lessons for business leaders, so too can the politics behind the hit medieval fantasy series.

Op-Ed: Trade shows remain top value in B2B marketing

The past few years, the business media has focused its coverage on emerging tools such as social media, mobile, and wearables as new platforms for sales and marketing.
 

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2016 will see a number of new and continuing trends in the B2B space
2016 will see a number of new and continuing trends in the B2B space
Takayuki Miki

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