A leading medic warns cigarettes on stage could harm audience

Bob Marshall is a social media strategist for SociaLogic Marketing. SociaLogic provides social media strategy, community management, and content development for clients in the food, CPG, and automotive categories. Follow him @Bob_SociaLogic. By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an online fan base. In reality, there are several standout social media marketing tactics that can mobilize an enthusiastic audience while remaining cost effective, and the food industry has consistently been a leader worth emulating in this department. SEE ALSO: 8 Best Practices for Food Brands on Pinterest The most...

Hollywood looks to China for new audience

The average audience to have watched the Brits ceremony on ITV1 and catch-up channel ITV1+1 comes in at 6.2 million - the event's highest audience since 2005.

BBC Persian TV's audience in Iran has almost doubled since 2009, despite the Iranian authorities' efforts to block the service, new research shows.