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Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Google's 'buy buttons'will let you shop from search results

Google is reportedly testing new "buy buttons" that would sit alongside adverts in its usual search results and allow you to order products without leaving the page. The payment would be handled entirely by Google using stored card information.

Jivox IQ update introduces new dynamic canvas technology Special

Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.

Op-Ed: The onslaught of ad blockers is killing websites and the Internet

The vast majority of websites rely on revenue from adverts displayed on their pages to be able to operate. Yet many consumers install ad blockers that hide them from sight, preventing websites from getting much needed money - and the trend is growing.

Paris subway firm under fire over 'Christian' ad censorship

Paris - The firm operating the Paris subway has come under fire for apparently pushing France's beloved secularity too far with its refusal to display an ad with the mention "Christians of the East.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.

Op-Ed: Programmatic buying making a push towards TV's spotlight

As its main purpose, technology serves to make our lives easier, performing tasks in a systematic manner that no person ever could.

#thedress web sensation becomes powerful Salvation Army campaign

The furious Internet debate late last month around the perceived colour of a dress is now being used by charity the Salvation Army in a powerful new campaign about violence against women, saying "Why is it so hard to see black and blue?"

Google pays $25 million to acquire the '.app' domain

Google has acquired exclusive rights to the new top-level domain ".app" in a deal with ICANN worth $25 million. One of several that the tech giant has applied for in recent years, it is currently unknown how the company will use the domain.

TV ad for 'world's thinnest phone' banned for objectifying women

The UK Advertising Standards Authority has ruled that a TV advert for the "world's thinnest phone" should be banned for objectifying women owing to its strong usage of sexually suggestive scenes.

Op-Ed: LinkedIn will now follow you around the Internet

LinkedIn, the social networking site aimed at so-termed career professionals, is extending its advertising reach. Users of the service will start to see adverts based on their profile when they visit other websites.

A preview of the 2015 Super Bowl commercials

It's that time of year again! In less than two weeks, the Seattle Seahawks will face off against the New England Patriots in Super Bowl XLIX, but all eyes are on the commercials.

ASA bans e-cig ad for 'glamorizing' smoking

After receiving 199 complaints that e-cigarette maker VIP electronics new ad ‘glamorized’ smoking, the Advertising Standards Authority (ASA) has banned the advertisement.

New Zealand mulls alcohol sponsorship ban

Wellington - A New Zealand government review on Wednesday recommended French-style measures banning alcohol sponsorship of sport in a bid to curb the South Pacific nation's binge drinking culture.

Florida teacher quits job, becomes professional twerker

If you are looking for a new career making a six-figure salary, you may want to consider becoming a professional twerker like a Florida teacher recently did.

North Face social ad: Retracting floor forces customers to climb

In their latest social experiment advertising stunt, the Korean branch of The North Face Store pushed unsuspecting customers to take a leap of courage.

How ads will be following you around the Web, thanks to Facebook

Starting today, Facebook is rolling out a new ad technology designed to show you ads outside of Facebook, based on what the social network knows about you.

Thousands of small businessmen duped into ads in fake cop mags

Madrid - In a daring and well-thought-out scam, 52 people allegedly conned around 150,000 small businesses and self-employed persons out of 15 million euros ($19.5 million) over a period of 14 years, by pretending to be representatives of the police.

Op-Ed: GoPro — Getting marketing right since 2004

San Mateo - I'm not sure who originally came up with GoPro's marketing scheme, nor do I know if the same person still runs that scheme today, but oh-my-God are they good.

Do celebrity drug endorsements work?

New research reveals the common practice of using celebrity-endorsed drug adverts to offer treatments more credibility does not influence doctors when it comes to prescribing or strongly influencing consumers when they visit drug stores.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Commissioned

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Montreal entrepreneur Steve Danson on the growing integration of mobile advertising and platforms Commissioned

Mobile advertising is beginning to have a strong impact on consumers. In this report, Steve Danson, Montreal entrepreneur, breaks down what you need to know about this growing trend.

Anonymous email app tells reporters that they are 'really mean'

Paris - Leak is a new service which provides anonymous e-mail for anyone who needs it. Now they are facing criticism in the media after sending out strange e-mails that claim to detail personal information in their lives.

Locals vandalize 'fat-shaming' muffin top advertisement

Jackson - One plastic surgeon put up a billboard which denigrated people for having rolls of fat known as "muffin tops." Unknown residents vandalized it by blocking out parts of the sign and spraying "you're beautiful!" at the top.

Op-Ed: Why Google bought Songza — Brains, innovation and advertising

While Google is “organizing the world’s information,” advertising still accounts for its core revenue. Why buy Songza, of all music-focused startups out there? Here's my take on what Songza did differently, and how Songza might save advertising.

Mexico bans TV ads for high-calorie foods and soft drinks

Mexican officials are banning ads for any sort of food that is high in caloric content. Many believe that this is due to new health figures on BMI that place Mexico at the top on obesity charts.

Op-Ed: AshleyMadison.com stops traffic with Hillary Clinton billboard

Chicago - Trashy adultery site AshleyMadison.com, famous for its “life is short, have an affair” hookline for extramarital matchmaking, has posted a billboard of Hillary Clinton, with the caption “Harder choices lead to AshleyMadison.com.”

Proposed bill strengthens punishments for mislabeling seafood

Senator Alex Padilla has proposed a bill for tougher restrictions on labeling seafood. While it is already illegal to mislabel products the bill would put harsher penalties on those caught doing so.

Mercedes-Benz GLA coming to Japanese Mario Kart 8 in new DLC

Nintendo has entered a strange partnership with Mercedes-Benz which means that a scaled-down version of Mercedes' GLA will be appearing in a future DLC for Mario Kart 8 in Japan.
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File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
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Digital Journal
Untitled
Digital Journal
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube
Screenshot from new Cromwell and Cruthers commercial
Screenshot from new Cromwell and Cruthers commercial
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Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
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Screenshot from PETA ad
Screenshot from PETA ad
Vimeo screenshot
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal
New York Times Square
New York Times Square
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube