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Advertising News

Snapchat is introducing behavioural targeting

Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.

WhatsApp breaks its promise, starts sharing data with Facebook

WhatsApp is facing a huge backlash after breaking a promise it made two years ago. When it was bought by Facebook, it pledged not to share user data with its new parent. Now, it's reversed that policy and will soon share data to power ads.

Google to crack down on mobile sites with intrusive popup ads

Google has announced a crackdown on mobile sites that make use of intrusive pop-up adverts. It is revising its search algorithms to lower the rank of these sites. The move will help users avoid bad advertising and could reduce traffic to offending pages.

Turkey airport ad accuses Sweden of 'highest rape rate'

Istanbul - A billboard at Istanbul's international airport accused Sweden of having the highest rate of rape worldwide, AFP pictures showed on Friday, just days after Stockholm accused Ankara of legalising sex with children.

Nasty Android malware spreads through Google's online ad network

Security researchers have discovered a severe form of malware that is spreading quickly through Google's online ad network. Targeting Android users, the malware downloads as soon as a user visits a page with an infected ad, making it a serious threat.

Saatchi chairman put on leave over sexism comments

Paris - French advertising giant Publicis put the chairman of its Saatchi & Saatchi advertising agency on leave on Saturday, after he said the debate on gender bias in the industry was "all over".

Apple all set to bring adverts to the App Store

Apple has announced that app developers will soon be able to pay to get their product promoted in the App Store's search results, confirming previous rumours. It said it is making the controversial change to help developers engage with more users.

China firm apologises for racist detergent advert

Bejing - A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing machine and transformed into a fair-skinned Asian, just a day after dismissing critics as too sensitive.

Chinese firm behind racist detergent ad tells critics to lighten up

Bejing - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian provoked outrage this week, but the company behind the clip says it is foreign critics who need to lighten up.

U.S. presidential TV ad campaign spending soars since 2012

Washington - This year's US presidential election campaigns are breaking new ground not only for the tone of their messages but for how hard they're trying to get Americans to listen to them.

Netflix cuts out 6 days of commercials per year versus cable TV

Netflix’s refusal to show ads is a core part of its identity. The company has always maintained that killing ads provides a better experience for its subscribers, and shows no signs of changing that position. And that stance has had an effect.

Digital video’s growth shows demand for specialists

As digital video consumption shows more growth into 2016, novel agency models begin to take shape to address the challenges and potential of the landscape.

BBC, MSN and New York Times infected with ransomware

A number of major news sites have inadvertently hosted ransomware that could infect visitors' computers and permanently encrypt files. Publishers including the BBC, MSN and The New York Times are amongst those affected in the widespread campaign.

Chipotle fighting the good fight to regain loyal customers

The E. coli outbreak that nearly crushed Chipotle Mexican Grill last year is still giving the food chain headaches. Despite an ad campaign that features free food coupons to lure loyal customers back, total sales for the month of February fell 26 percent.

UK mobile operator Three to block online adverts automatically

UK mobile operator Three is to begin automatically blocking all adverts on mobile websites across Three UK and Three Italy. The controversial move aims to give customers "more control, choice and transparency" but is concerning to publishers.

The heart shape is the most used logo in U.S.

Valentine's Day is synonymous with an (inaccurate) representation of the shape of a heart. This type of image is also favored by many U.S. businesses.

British ad watchdog raps Buzzfeed for misleading readers

London - Britain's advertising watchdog ruled Wednesday that US website Buzzfeed misled readers with an advertisement styled to look like a news story.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

Thai skin whitening ad provokes race storm

Bangkok - A Thai company pulled an advert for skin-lightening pills on Friday following an outcry on social media over a product sold with the tagline "white makes you a winner".

Staff, customers reveal sexuality on hardware store Christmas ad

A UK chain of hardware stores releases a Christmas advertisement with staff and customers saying what their sexual orientation is.

Israeli advert stirs accusations of inter-Jewish racism

Jerusalem - An Israeli advert for a high-end housing development has been accused of carrying a racist message, shedding light on often hidden tensions between Jewish communities in the country.

Is it time to ban prescription drug adverts?

New York - A call has been made to prevent prescription-only drugs from being advertised because less expensive generic drugs may be crowded out of the marketplace.

Facebook ads still better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”

Twitter has officially launched polls, unveiled more new features

Twitter has announced it is launching several new features that will benefit both users and developers. At its second Twitter Flight conference yesterday, the company officially started the roll-out of native polls and video ads.

Snapchat abruptly snaps, closes Snap Channel videos and shows

Messaging app Snapchat has abruptly shut down Snap Channel, a feature that showcased its own content including stories and videos. The staff responsible for creating the media have been made redundant.

Samsung tells iPhone 6S buyers to 'queue jump' to its Galaxy S6

As queues formed around Apple Stores worldwide this morning, Samsung reps were reportedly on-hand in London with an offer of a way out of waiting — by buying the company's own Galaxy S6.

A day after iOS 9 goes live, ad blockers claim App Store charts

With iOS 9, Apple is allowing iPhone and iPad users to install ad blockers for the first time. In a clear indication of the demand for these products, the genre has risen to the very top of the App Store charts just two days after iOS 9's launch.

Apple patent looks in your bank account to target advertising

Apple has filed a patent for technology that would hook directly into the contents of your bank account to make advertising even more targeted than it is today. It would mean Apple would only display adverts for products that you can afford.

What the Internet of Things could mean for ad targeting

2015 could be the year that the Internet of Things goes mainstream. When it happens, the data generated by these “smart products” could be used to target ads on a one-to-one basis.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.
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Selection of black cat images in the pub. One is for a old brand of cigarettes called  Black Cat.  T...
Selection of black cat images in the pub. One is for a old brand of cigarettes called 'Black Cat.' These were made by the House of Carreras. Black Cat, the first cigarette in the United Kingdom to contain coupons which were redeemable for gifts.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
New York Times Square
New York Times Square
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Digital Journal
Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
Screenshot from PETA ad
Screenshot from PETA ad
Vimeo screenshot
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
Advertising posters from the early 1990 s  relating to London life.
Advertising posters from the early 1990's, relating to London life.
Screenshot from new Cromwell and Cruthers commercial
Screenshot from new Cromwell and Cruthers commercial
YouTube screenshot
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Untitled
Digital Journal
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.

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