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Apple patent looks in your bank account to target advertising

Apple has filed a patent for technology that would hook directly into the contents of your bank account to make advertising even more targeted than it is today. It would mean Apple would only display adverts for products that you can afford.

What the Internet of Things could mean for ad targeting

2015 could be the year that the Internet of Things goes mainstream. When it happens, the data generated by these “smart products” could be used to target ads on a one-to-one basis.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Google's 'buy buttons'will let you shop from search results

Google is reportedly testing new "buy buttons" that would sit alongside adverts in its usual search results and allow you to order products without leaving the page. The payment would be handled entirely by Google using stored card information.

Jivox IQ update introduces new dynamic canvas technology Special

Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.

Op-Ed: The onslaught of ad blockers is killing websites and the Internet

The vast majority of websites rely on revenue from adverts displayed on their pages to be able to operate. Yet many consumers install ad blockers that hide them from sight, preventing websites from getting much needed money - and the trend is growing.

Paris subway firm under fire over 'Christian' ad censorship

Paris - The firm operating the Paris subway has come under fire for apparently pushing France's beloved secularity too far with its refusal to display an ad with the mention "Christians of the East.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.

Op-Ed: Programmatic buying making a push towards TV's spotlight

As its main purpose, technology serves to make our lives easier, performing tasks in a systematic manner that no person ever could.

#thedress web sensation becomes powerful Salvation Army campaign

The furious Internet debate late last month around the perceived colour of a dress is now being used by charity the Salvation Army in a powerful new campaign about violence against women, saying "Why is it so hard to see black and blue?"

Google pays $25 million to acquire the '.app' domain

Google has acquired exclusive rights to the new top-level domain ".app" in a deal with ICANN worth $25 million. One of several that the tech giant has applied for in recent years, it is currently unknown how the company will use the domain.

TV ad for 'world's thinnest phone' banned for objectifying women

The UK Advertising Standards Authority has ruled that a TV advert for the "world's thinnest phone" should be banned for objectifying women owing to its strong usage of sexually suggestive scenes.

Op-Ed: LinkedIn will now follow you around the Internet

LinkedIn, the social networking site aimed at so-termed career professionals, is extending its advertising reach. Users of the service will start to see adverts based on their profile when they visit other websites.

A preview of the 2015 Super Bowl commercials

It's that time of year again! In less than two weeks, the Seattle Seahawks will face off against the New England Patriots in Super Bowl XLIX, but all eyes are on the commercials.

ASA bans e-cig ad for 'glamorizing' smoking

After receiving 199 complaints that e-cigarette maker VIP electronics new ad ‘glamorized’ smoking, the Advertising Standards Authority (ASA) has banned the advertisement.

New Zealand mulls alcohol sponsorship ban

Wellington - A New Zealand government review on Wednesday recommended French-style measures banning alcohol sponsorship of sport in a bid to curb the South Pacific nation's binge drinking culture.

Florida teacher quits job, becomes professional twerker

If you are looking for a new career making a six-figure salary, you may want to consider becoming a professional twerker like a Florida teacher recently did.

North Face social ad: Retracting floor forces customers to climb

In their latest social experiment advertising stunt, the Korean branch of The North Face Store pushed unsuspecting customers to take a leap of courage.

How ads will be following you around the Web, thanks to Facebook

Starting today, Facebook is rolling out a new ad technology designed to show you ads outside of Facebook, based on what the social network knows about you.

Thousands of small businessmen duped into ads in fake cop mags

Madrid - In a daring and well-thought-out scam, 52 people allegedly conned around 150,000 small businesses and self-employed persons out of 15 million euros ($19.5 million) over a period of 14 years, by pretending to be representatives of the police.

Op-Ed: GoPro — Getting marketing right since 2004

San Mateo - I'm not sure who originally came up with GoPro's marketing scheme, nor do I know if the same person still runs that scheme today, but oh-my-God are they good.

Do celebrity drug endorsements work?

New research reveals the common practice of using celebrity-endorsed drug adverts to offer treatments more credibility does not influence doctors when it comes to prescribing or strongly influencing consumers when they visit drug stores.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Commissioned

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Montreal entrepreneur Steve Danson on the growing integration of mobile advertising and platforms Commissioned

Mobile advertising is beginning to have a strong impact on consumers. In this report, Steve Danson, Montreal entrepreneur, breaks down what you need to know about this growing trend.

Anonymous email app tells reporters that they are 'really mean'

Paris - Leak is a new service which provides anonymous e-mail for anyone who needs it. Now they are facing criticism in the media after sending out strange e-mails that claim to detail personal information in their lives.

Locals vandalize 'fat-shaming' muffin top advertisement

Jackson - One plastic surgeon put up a billboard which denigrated people for having rolls of fat known as "muffin tops." Unknown residents vandalized it by blocking out parts of the sign and spraying "you're beautiful!" at the top.

Op-Ed: Why Google bought Songza — Brains, innovation and advertising

While Google is “organizing the world’s information,” advertising still accounts for its core revenue. Why buy Songza, of all music-focused startups out there? Here's my take on what Songza did differently, and how Songza might save advertising.

Mexico bans TV ads for high-calorie foods and soft drinks

Mexican officials are banning ads for any sort of food that is high in caloric content. Many believe that this is due to new health figures on BMI that place Mexico at the top on obesity charts.

Op-Ed: AshleyMadison.com stops traffic with Hillary Clinton billboard

Chicago - Trashy adultery site AshleyMadison.com, famous for its “life is short, have an affair” hookline for extramarital matchmaking, has posted a billboard of Hillary Clinton, with the caption “Harder choices lead to AshleyMadison.com.”
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Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
Courtesy Kubas Primedia
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal
Untitled
Digital Journal
Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
Selection of black cat images in the pub. One is for a old brand of cigarettes called  Black Cat.  T...
Selection of black cat images in the pub. One is for a old brand of cigarettes called 'Black Cat.' These were made by the House of Carreras. Black Cat, the first cigarette in the United Kingdom to contain coupons which were redeemable for gifts.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Screenshot from new Cromwell and Cruthers commercial
Screenshot from new Cromwell and Cruthers commercial
YouTube screenshot
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal
Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
Untitled
Courtesy Pew Research Center, Project for Excellence in Journalism
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube