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Advertising News

The heart shape is the most used logo in U.S.

Valentine's Day is synonymous with an (inaccurate) representation of the shape of a heart. This type of image is also favored by many U.S. businesses.

British ad watchdog raps Buzzfeed for misleading readers

London - Britain's advertising watchdog ruled Wednesday that US website Buzzfeed misled readers with an advertisement styled to look like a news story.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

Thai skin whitening ad provokes race storm

Bangkok - A Thai company pulled an advert for skin-lightening pills on Friday following an outcry on social media over a product sold with the tagline "white makes you a winner".

Staff, customers reveal sexuality on hardware store Christmas ad

A UK chain of hardware stores releases a Christmas advertisement with staff and customers saying what their sexual orientation is.

Israeli advert stirs accusations of inter-Jewish racism

Jerusalem - An Israeli advert for a high-end housing development has been accused of carrying a racist message, shedding light on often hidden tensions between Jewish communities in the country.

Is it time to ban prescription drug adverts?

New York - A call has been made to prevent prescription-only drugs from being advertised because less expensive generic drugs may be crowded out of the marketplace.

Facebook ads still better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”

Twitter has officially launched polls, unveiled more new features

Twitter has announced it is launching several new features that will benefit both users and developers. At its second Twitter Flight conference yesterday, the company officially started the roll-out of native polls and video ads.

Snapchat abruptly snaps, closes Snap Channel videos and shows

Messaging app Snapchat has abruptly shut down Snap Channel, a feature that showcased its own content including stories and videos. The staff responsible for creating the media have been made redundant.

Samsung tells iPhone 6S buyers to 'queue jump' to its Galaxy S6

As queues formed around Apple Stores worldwide this morning, Samsung reps were reportedly on-hand in London with an offer of a way out of waiting — by buying the company's own Galaxy S6.

A day after iOS 9 goes live, ad blockers claim App Store charts

With iOS 9, Apple is allowing iPhone and iPad users to install ad blockers for the first time. In a clear indication of the demand for these products, the genre has risen to the very top of the App Store charts just two days after iOS 9's launch.

Apple patent looks in your bank account to target advertising

Apple has filed a patent for technology that would hook directly into the contents of your bank account to make advertising even more targeted than it is today. It would mean Apple would only display adverts for products that you can afford.

What the Internet of Things could mean for ad targeting

2015 could be the year that the Internet of Things goes mainstream. When it happens, the data generated by these “smart products” could be used to target ads on a one-to-one basis.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Google's 'buy buttons'will let you shop from search results

Google is reportedly testing new "buy buttons" that would sit alongside adverts in its usual search results and allow you to order products without leaving the page. The payment would be handled entirely by Google using stored card information.

Jivox IQ update introduces new dynamic canvas technology Special

Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.

Op-Ed: The onslaught of ad blockers is killing websites and the Internet

The vast majority of websites rely on revenue from adverts displayed on their pages to be able to operate. Yet many consumers install ad blockers that hide them from sight, preventing websites from getting much needed money - and the trend is growing.

Paris subway firm under fire over 'Christian' ad censorship

Paris - The firm operating the Paris subway has come under fire for apparently pushing France's beloved secularity too far with its refusal to display an ad with the mention "Christians of the East.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.

Op-Ed: Programmatic buying making a push towards TV's spotlight

As its main purpose, technology serves to make our lives easier, performing tasks in a systematic manner that no person ever could.

#thedress web sensation becomes powerful Salvation Army campaign

The furious Internet debate late last month around the perceived colour of a dress is now being used by charity the Salvation Army in a powerful new campaign about violence against women, saying "Why is it so hard to see black and blue?"

Google pays $25 million to acquire the '.app' domain

Google has acquired exclusive rights to the new top-level domain ".app" in a deal with ICANN worth $25 million. One of several that the tech giant has applied for in recent years, it is currently unknown how the company will use the domain.

TV ad for 'world's thinnest phone' banned for objectifying women

The UK Advertising Standards Authority has ruled that a TV advert for the "world's thinnest phone" should be banned for objectifying women owing to its strong usage of sexually suggestive scenes.

Op-Ed: LinkedIn will now follow you around the Internet

LinkedIn, the social networking site aimed at so-termed career professionals, is extending its advertising reach. Users of the service will start to see adverts based on their profile when they visit other websites.

A preview of the 2015 Super Bowl commercials

It's that time of year again! In less than two weeks, the Seattle Seahawks will face off against the New England Patriots in Super Bowl XLIX, but all eyes are on the commercials.

ASA bans e-cig ad for 'glamorizing' smoking

After receiving 199 complaints that e-cigarette maker VIP electronics new ad ‘glamorized’ smoking, the Advertising Standards Authority (ASA) has banned the advertisement.

New Zealand mulls alcohol sponsorship ban

Wellington - A New Zealand government review on Wednesday recommended French-style measures banning alcohol sponsorship of sport in a bid to curb the South Pacific nation's binge drinking culture.

Florida teacher quits job, becomes professional twerker

If you are looking for a new career making a six-figure salary, you may want to consider becoming a professional twerker like a Florida teacher recently did.
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Screenshot from new Cromwell and Cruthers commercial
Screenshot from new Cromwell and Cruthers commercial
YouTube screenshot
Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
Screenshot from PETA ad
Screenshot from PETA ad
Vimeo screenshot
Untitled
Digital Journal
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube
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Digital Journal
Untitled
Digital Journal
New York Times Square
New York Times Square
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
Courtesy Kubas Primedia
Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal