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Apple all set to bring adverts to the App Store

Apple has announced that app developers will soon be able to pay to get their product promoted in the App Store's search results, confirming previous rumours. It said it is making the controversial change to help developers engage with more users.

China firm apologises for racist detergent advert

Bejing - A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing machine and transformed into a fair-skinned Asian, just a day after dismissing critics as too sensitive.

Chinese firm behind racist detergent ad tells critics to lighten up

Bejing - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian provoked outrage this week, but the company behind the clip says it is foreign critics who need to lighten up.

U.S. presidential TV ad campaign spending soars since 2012

Washington - This year's US presidential election campaigns are breaking new ground not only for the tone of their messages but for how hard they're trying to get Americans to listen to them.

Netflix cuts out 6 days of commercials per year versus cable TV

Netflix’s refusal to show ads is a core part of its identity. The company has always maintained that killing ads provides a better experience for its subscribers, and shows no signs of changing that position. And that stance has had an effect.

Digital video’s growth shows demand for specialists

As digital video consumption shows more growth into 2016, novel agency models begin to take shape to address the challenges and potential of the landscape.

BBC, MSN and New York Times infected with ransomware

A number of major news sites have inadvertently hosted ransomware that could infect visitors' computers and permanently encrypt files. Publishers including the BBC, MSN and The New York Times are amongst those affected in the widespread campaign.

Chipotle fighting the good fight to regain loyal customers

The E. coli outbreak that nearly crushed Chipotle Mexican Grill last year is still giving the food chain headaches. Despite an ad campaign that features free food coupons to lure loyal customers back, total sales for the month of February fell 26 percent.

UK mobile operator Three to block online adverts automatically

UK mobile operator Three is to begin automatically blocking all adverts on mobile websites across Three UK and Three Italy. The controversial move aims to give customers "more control, choice and transparency" but is concerning to publishers.

The heart shape is the most used logo in U.S.

Valentine's Day is synonymous with an (inaccurate) representation of the shape of a heart. This type of image is also favored by many U.S. businesses.

British ad watchdog raps Buzzfeed for misleading readers

London - Britain's advertising watchdog ruled Wednesday that US website Buzzfeed misled readers with an advertisement styled to look like a news story.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

Thai skin whitening ad provokes race storm

Bangkok - A Thai company pulled an advert for skin-lightening pills on Friday following an outcry on social media over a product sold with the tagline "white makes you a winner".

Staff, customers reveal sexuality on hardware store Christmas ad

A UK chain of hardware stores releases a Christmas advertisement with staff and customers saying what their sexual orientation is.

Israeli advert stirs accusations of inter-Jewish racism

Jerusalem - An Israeli advert for a high-end housing development has been accused of carrying a racist message, shedding light on often hidden tensions between Jewish communities in the country.

Is it time to ban prescription drug adverts?

New York - A call has been made to prevent prescription-only drugs from being advertised because less expensive generic drugs may be crowded out of the marketplace.

Facebook ads still better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”

Twitter has officially launched polls, unveiled more new features

Twitter has announced it is launching several new features that will benefit both users and developers. At its second Twitter Flight conference yesterday, the company officially started the roll-out of native polls and video ads.

Snapchat abruptly snaps, closes Snap Channel videos and shows

Messaging app Snapchat has abruptly shut down Snap Channel, a feature that showcased its own content including stories and videos. The staff responsible for creating the media have been made redundant.

Samsung tells iPhone 6S buyers to 'queue jump' to its Galaxy S6

As queues formed around Apple Stores worldwide this morning, Samsung reps were reportedly on-hand in London with an offer of a way out of waiting — by buying the company's own Galaxy S6.

A day after iOS 9 goes live, ad blockers claim App Store charts

With iOS 9, Apple is allowing iPhone and iPad users to install ad blockers for the first time. In a clear indication of the demand for these products, the genre has risen to the very top of the App Store charts just two days after iOS 9's launch.

Apple patent looks in your bank account to target advertising

Apple has filed a patent for technology that would hook directly into the contents of your bank account to make advertising even more targeted than it is today. It would mean Apple would only display adverts for products that you can afford.

What the Internet of Things could mean for ad targeting

2015 could be the year that the Internet of Things goes mainstream. When it happens, the data generated by these “smart products” could be used to target ads on a one-to-one basis.

Mobile ads are dramatically under-priced, says marketing leader

Last week, the leader of the Mobile Marketing Association advised advertisers that they were being dramatically under-charged for ad videos on mobile platforms. He suggests that supply outweighs demand and that the current low prices cannot last long.

Op-Ed: Valuable insights from the Verizon-AOL deal

The recently-announced acquisition of AOL by Verizon continues to send ripples across the marketing world. Day in and day out, industry observers continue to analyze the deal and share their thoughts through the media.

Google's 'buy buttons'will let you shop from search results

Google is reportedly testing new "buy buttons" that would sit alongside adverts in its usual search results and allow you to order products without leaving the page. The payment would be handled entirely by Google using stored card information.

Jivox IQ update introduces new dynamic canvas technology Special

Jivox, a company focused in data-driven advertising solutions across screens, has announced some major product upgrades to its Jivox IQ platform.

Op-Ed: The onslaught of ad blockers is killing websites and the Internet

The vast majority of websites rely on revenue from adverts displayed on their pages to be able to operate. Yet many consumers install ad blockers that hide them from sight, preventing websites from getting much needed money - and the trend is growing.

Paris subway firm under fire over 'Christian' ad censorship

Paris - The firm operating the Paris subway has come under fire for apparently pushing France's beloved secularity too far with its refusal to display an ad with the mention "Christians of the East.

eZanga discovers a new botnet affecting advertisers and users

A new piece of malware that clandestinely hijacks web browsers and uses them to farm lucrative, but fraudulent, ad click-throughs has been discovered spreading across unsuspecting users’ computers.
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Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
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Courtesy Pew Research Center, Project for Excellence in Journalism
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screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
New York Times Square
New York Times Square
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Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
Advertising posters from the early 1990 s  relating to London life.
Advertising posters from the early 1990's, relating to London life.
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Screen capture of portion of Gillette's YouTube video.
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
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Screenshot from new Cromwell and Cruthers commercial
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Screenshot from PETA ad
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File photo: A Multi-Channel Content Marketing event, New York City
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Citroën DS4 (screenshot from television spot)
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