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Advertising News

NY goes back in time with revival of hand-painted ads

New York - Once outdated relics in a digital world, painted advertisements are flourishing once again in New York, putting a dose of hip attitude into 21st century commercial art in the city that never sleeps.

50 percent of web users 'would not revisit' pages with popup ads

Google has published research detailing how annoying ads impact browsing habits. The company said 50 percent of web users will not return to a site that uses intrusive popup ads. Google intends to help sites migrate to more effective alternative formats.

Twitter shares collapse as social network's growth lies flat

Twitter's shares have fallen to their lowest value in nine months on the news the social network hasn't gained users during the second quarter of the year. Analysts are losing their optimism in the social network as it fails to remedy its growth problem.

Facebook embarks on aggressive strategy to monetise Messenger

Facebook is planning to use its Messenger mobile chat service to attract advertisers away from purchasing banner ads on websites. The company wants to monetise conversations, showing you ads between messages that it believes will increase engagement.

Snap shares fall below $15 after underwriters downgrade stock

Snap's stock hit a new all-time low today as it fell to just $15 per share. Investors are increasingly anxious that Snapchat won't be able to sustain its meteoric growth as the competition from apps like Facebook and Instagram steps up.

British adverts facing tougher gender stereotype rules

London - Britain's advertising watchdog on Tuesday signalled tougher regulation for ads featuring gender stereotypes, saying they were potentially harmful to young people.

Facebook to bombard 1.2 billion Messenger users with gigantic ads

Facebook has announced it is commencing the global rollout of Messenger adverts. Facebook has previously left Messenger out of its ad network but now the potential revenue to be made from its 1.2 billion users has proved irresistible.

Paintwork: young Liberians slap on any message you want

Monrovia - Standing in sweltering heat for hours at a time, painted head-to-toe in the colours of the tax authority, Emmanuel Howard has become a fixture at traffic junctions in Liberia's capital Monrovia.

Left and right like Canada, Mexican food (and not much else) Special

Brooklyn - Americans are increasingly distrustful of brands and the companies that produce them. But to restore consumer confidence companies may need to take politics into account – and that’s tricky.

Philippines fires top ad firm in 'plagiarism' row

Manila - The Philippines has fired one of the world's top advertising firms in a row over alleged plagiarism, adding more misery to its tourism industry already reeling from a war with Islamist militants and a deadly crackdown on drugs.

How fake news is changing social media and search online

Fake news has been a stumbling point for internet companies since it came to the attention of the world last year. As the problem continues to spread, social networks and search providers are still devising ways of holding back and reversing the tide.

YouTube to ban ads on hateful and demeaning videos

YouTube has announced a revision of its ad policies that will see all monetisation revoked from videos with hateful, incendiary and demeaning content. The company has also addressed videos which use characters from family entertainment "inappropriately."

Google confirms that Chrome is getting a built-in ad blocker

Google has announced significant changes to its approach to online advertising. Confirming previous rumours, it has said it will enable automatic ad blocking in Chrome next year. It will also withdraw its own ads from sites that use them irresponsibly.

Facebook approaches two billion users as profit spikes

Facebook has revealed it will soon pass the two billion user mark, its most significant milestone yet. The company has surprised analysts by announcing better than expected results in its first-quarter earnings call, caused by a rise in ad revenue.

Burger King ad sabotaged

An advert for Burger King was sabotaged by someone altering the Wikipedia page for the hamburger chain. The ad has since been removed, but it caused a period of panic for the burger group across social media.

YouTube blocks ads on channels with less than 10,000 views

In an effort to weed out bad actors, such as people uploading copyrighted content, YouTube will no longer allow creators to make money until their channel reaches 10,000 views.

Saving Cool Britannia image from Brexit bruise

London - Brexit challenges Britain's global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as uncool just because it quits the EU, advertising professionals say.

YouTube's unskippable 30-second ads are finally going away

Google has announced it is ending support for the 30-second "unskippable" adverts that currently play before many YouTube videos. The unpopular pre-roll advertisements have long been criticised by users. Google acknowledged the format isn't ideal.

Super Bowl ads caught in political whirlwind

Washington - The ads appearing during the Super Bowl weren't supposed to be political -- but some brands wanted to make a statement, and others may have been just caught in the crossfire.

Google takes aim at bad ads that deceive you and hide malware

Google has revealed it banned nearly two billion bad ads during 2016. The company has published a set of statistics that highlight how prevalent malicious advertising has become. It is developing new technologies to remove offending ads.

Snapchat is introducing behavioural targeting

Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.

WhatsApp breaks its promise, starts sharing data with Facebook

WhatsApp is facing a huge backlash after breaking a promise it made two years ago. When it was bought by Facebook, it pledged not to share user data with its new parent. Now, it's reversed that policy and will soon share data to power ads.

Google to crack down on mobile sites with intrusive popup ads

Google has announced a crackdown on mobile sites that make use of intrusive pop-up adverts. It is revising its search algorithms to lower the rank of these sites. The move will help users avoid bad advertising and could reduce traffic to offending pages.

Turkey airport ad accuses Sweden of 'highest rape rate'

Istanbul - A billboard at Istanbul's international airport accused Sweden of having the highest rate of rape worldwide, AFP pictures showed on Friday, just days after Stockholm accused Ankara of legalising sex with children.

Nasty Android malware spreads through Google's online ad network

Security researchers have discovered a severe form of malware that is spreading quickly through Google's online ad network. Targeting Android users, the malware downloads as soon as a user visits a page with an infected ad, making it a serious threat.

Saatchi chairman put on leave over sexism comments

Paris - French advertising giant Publicis put the chairman of its Saatchi & Saatchi advertising agency on leave on Saturday, after he said the debate on gender bias in the industry was "all over".

Apple all set to bring adverts to the App Store

Apple has announced that app developers will soon be able to pay to get their product promoted in the App Store's search results, confirming previous rumours. It said it is making the controversial change to help developers engage with more users.

China firm apologises for racist detergent advert

Bejing - A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing machine and transformed into a fair-skinned Asian, just a day after dismissing critics as too sensitive.

Chinese firm behind racist detergent ad tells critics to lighten up

Bejing - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian provoked outrage this week, but the company behind the clip says it is foreign critics who need to lighten up.

U.S. presidential TV ad campaign spending soars since 2012

Washington - This year's US presidential election campaigns are breaking new ground not only for the tone of their messages but for how hard they're trying to get Americans to listen to them.
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Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
New York Times Square
New York Times Square
Untitled
Digital Journal
screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
Untitled
Digital Journal
A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
Untitled
Courtesy Pew Research Center, Project for Excellence in Journalism
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube
File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
Courtesy Kubas Primedia
Untitled
Digital Journal
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
Advertising posters from the early 1990 s  relating to London life.
Advertising posters from the early 1990's, relating to London life.
Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton