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Advertising News

Facebook approaches two billion users as profit spikes

Facebook has revealed it will soon pass the two billion user mark, its most significant milestone yet. The company has surprised analysts by announcing better than expected results in its first-quarter earnings call, caused by a rise in ad revenue.

Burger King ad sabotaged

An advert for Burger King was sabotaged by someone altering the Wikipedia page for the hamburger chain. The ad has since been removed, but it caused a period of panic for the burger group across social media.

YouTube blocks ads on channels with less than 10,000 views

In an effort to weed out bad actors, such as people uploading copyrighted content, YouTube will no longer allow creators to make money until their channel reaches 10,000 views.

Saving Cool Britannia image from Brexit bruise

London - Brexit challenges Britain's global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as uncool just because it quits the EU, advertising professionals say.

YouTube's unskippable 30-second ads are finally going away

Google has announced it is ending support for the 30-second "unskippable" adverts that currently play before many YouTube videos. The unpopular pre-roll advertisements have long been criticised by users. Google acknowledged the format isn't ideal.

Super Bowl ads caught in political whirlwind

Washington - The ads appearing during the Super Bowl weren't supposed to be political -- but some brands wanted to make a statement, and others may have been just caught in the crossfire.

Google takes aim at bad ads that deceive you and hide malware

Google has revealed it banned nearly two billion bad ads during 2016. The company has published a set of statistics that highlight how prevalent malicious advertising has become. It is developing new technologies to remove offending ads.

Snapchat is introducing behavioural targeting

Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.

WhatsApp breaks its promise, starts sharing data with Facebook

WhatsApp is facing a huge backlash after breaking a promise it made two years ago. When it was bought by Facebook, it pledged not to share user data with its new parent. Now, it's reversed that policy and will soon share data to power ads.

Google to crack down on mobile sites with intrusive popup ads

Google has announced a crackdown on mobile sites that make use of intrusive pop-up adverts. It is revising its search algorithms to lower the rank of these sites. The move will help users avoid bad advertising and could reduce traffic to offending pages.

Turkey airport ad accuses Sweden of 'highest rape rate'

Istanbul - A billboard at Istanbul's international airport accused Sweden of having the highest rate of rape worldwide, AFP pictures showed on Friday, just days after Stockholm accused Ankara of legalising sex with children.

Nasty Android malware spreads through Google's online ad network

Security researchers have discovered a severe form of malware that is spreading quickly through Google's online ad network. Targeting Android users, the malware downloads as soon as a user visits a page with an infected ad, making it a serious threat.

Saatchi chairman put on leave over sexism comments

Paris - French advertising giant Publicis put the chairman of its Saatchi & Saatchi advertising agency on leave on Saturday, after he said the debate on gender bias in the industry was "all over".

Apple all set to bring adverts to the App Store

Apple has announced that app developers will soon be able to pay to get their product promoted in the App Store's search results, confirming previous rumours. It said it is making the controversial change to help developers engage with more users.

China firm apologises for racist detergent advert

Bejing - A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing machine and transformed into a fair-skinned Asian, just a day after dismissing critics as too sensitive.

Chinese firm behind racist detergent ad tells critics to lighten up

Bejing - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian provoked outrage this week, but the company behind the clip says it is foreign critics who need to lighten up.

U.S. presidential TV ad campaign spending soars since 2012

Washington - This year's US presidential election campaigns are breaking new ground not only for the tone of their messages but for how hard they're trying to get Americans to listen to them.

Netflix cuts out 6 days of commercials per year versus cable TV

Netflix’s refusal to show ads is a core part of its identity. The company has always maintained that killing ads provides a better experience for its subscribers, and shows no signs of changing that position. And that stance has had an effect.

Digital video’s growth shows demand for specialists

As digital video consumption shows more growth into 2016, novel agency models begin to take shape to address the challenges and potential of the landscape.

BBC, MSN and New York Times infected with ransomware

A number of major news sites have inadvertently hosted ransomware that could infect visitors' computers and permanently encrypt files. Publishers including the BBC, MSN and The New York Times are amongst those affected in the widespread campaign.

Chipotle fighting the good fight to regain loyal customers

The E. coli outbreak that nearly crushed Chipotle Mexican Grill last year is still giving the food chain headaches. Despite an ad campaign that features free food coupons to lure loyal customers back, total sales for the month of February fell 26 percent.

UK mobile operator Three to block online adverts automatically

UK mobile operator Three is to begin automatically blocking all adverts on mobile websites across Three UK and Three Italy. The controversial move aims to give customers "more control, choice and transparency" but is concerning to publishers.

The heart shape is the most used logo in U.S.

Valentine's Day is synonymous with an (inaccurate) representation of the shape of a heart. This type of image is also favored by many U.S. businesses.

British ad watchdog raps Buzzfeed for misleading readers

London - Britain's advertising watchdog ruled Wednesday that US website Buzzfeed misled readers with an advertisement styled to look like a news story.

Op-Ed: E-cigarette adverts extend out to children and teens

A new review of the market reach of advertising for electronic cigarettes has found the adverts are hitting school-aged children. This runs contrary to assurances provided by manufacturers of the devices.

Thai skin whitening ad provokes race storm

Bangkok - A Thai company pulled an advert for skin-lightening pills on Friday following an outcry on social media over a product sold with the tagline "white makes you a winner".

Staff, customers reveal sexuality on hardware store Christmas ad

A UK chain of hardware stores releases a Christmas advertisement with staff and customers saying what their sexual orientation is.

Israeli advert stirs accusations of inter-Jewish racism

Jerusalem - An Israeli advert for a high-end housing development has been accused of carrying a racist message, shedding light on often hidden tensions between Jewish communities in the country.

Is it time to ban prescription drug adverts?

New York - A call has been made to prevent prescription-only drugs from being advertised because less expensive generic drugs may be crowded out of the marketplace.

Facebook ads still better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
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Advertising posters from the early 1990 s  relating to London life.
Advertising posters from the early 1990's, relating to London life.
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Digital Journal
Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
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Contrex mineral water (screenshot from TV spot)
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Selection of black cat images in the pub. One is for a old brand of cigarettes called 'Black Cat.' These were made by the House of Carreras. Black Cat, the first cigarette in the United Kingdom to contain coupons which were redeemable for gifts.
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A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
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Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
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The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
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A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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Screenshot from PETA ad
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Citroën DS4 (screenshot from television spot)
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A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
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AWNY breakfast conference on custom publishing and branded content
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Screenshot from new Cromwell and Cruthers commercial
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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Real Men Get Raped advert created by Johnny Fearless
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