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Op-Ed: Programmatic buying making a push towards TV's spotlight

As its main purpose, technology serves to make our lives easier, performing tasks in a systematic manner that no person ever could.

Google in talks to buy InMobi to boost mobile advertising

In an effort to boost its mobile advertising strategy, Internet powerhouse Google is negotiating to buy Indian startup, InMobi.

#thedress web sensation becomes powerful Salvation Army campaign

The furious Internet debate late last month around the perceived colour of a dress is now being used by charity the Salvation Army in a powerful new campaign about violence against women, saying "Why is it so hard to see black and blue?"

Google pays $25 million to acquire the '.app' domain

Google has acquired exclusive rights to the new top-level domain ".app" in a deal with ICANN worth $25 million. One of several that the tech giant has applied for in recent years, it is currently unknown how the company will use the domain.

TV ad for 'world's thinnest phone' banned for objectifying women

The UK Advertising Standards Authority has ruled that a TV advert for the "world's thinnest phone" should be banned for objectifying women owing to its strong usage of sexually suggestive scenes.

Op-Ed: LinkedIn will now follow you around the Internet

LinkedIn, the social networking site aimed at so-termed career professionals, is extending its advertising reach. Users of the service will start to see adverts based on their profile when they visit other websites.

A preview of the 2015 Super Bowl commercials

It's that time of year again! In less than two weeks, the Seattle Seahawks will face off against the New England Patriots in Super Bowl XLIX, but all eyes are on the commercials.

ASA bans e-cig ad for 'glamorizing' smoking

After receiving 199 complaints that e-cigarette maker VIP electronics new ad ‘glamorized’ smoking, the Advertising Standards Authority (ASA) has banned the advertisement.

New Zealand mulls alcohol sponsorship ban

Wellington - A New Zealand government review on Wednesday recommended French-style measures banning alcohol sponsorship of sport in a bid to curb the South Pacific nation's binge drinking culture.

Florida teacher quits job, becomes professional twerker

If you are looking for a new career making a six-figure salary, you may want to consider becoming a professional twerker like a Florida teacher recently did.

North Face social ad: Retracting floor forces customers to climb

In their latest social experiment advertising stunt, the Korean branch of The North Face Store pushed unsuspecting customers to take a leap of courage.

How ads will be following you around the Web, thanks to Facebook

Starting today, Facebook is rolling out a new ad technology designed to show you ads outside of Facebook, based on what the social network knows about you.

Thousands of small businessmen duped into ads in fake cop mags

Madrid - In a daring and well-thought-out scam, 52 people allegedly conned around 150,000 small businesses and self-employed persons out of 15 million euros ($19.5 million) over a period of 14 years, by pretending to be representatives of the police.

Op-Ed: GoPro — Getting marketing right since 2004

San Mateo - I'm not sure who originally came up with GoPro's marketing scheme, nor do I know if the same person still runs that scheme today, but oh-my-God are they good.

Do celebrity drug endorsements work?

New research reveals the common practice of using celebrity-endorsed drug adverts to offer treatments more credibility does not influence doctors when it comes to prescribing or strongly influencing consumers when they visit drug stores.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Commissioned

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Montreal entrepreneur Steve Danson on the growing integration of mobile advertising and platforms Commissioned

Mobile advertising is beginning to have a strong impact on consumers. In this report, Steve Danson, Montreal entrepreneur, breaks down what you need to know about this growing trend.

Anonymous email app tells reporters that they are 'really mean'

Paris - Leak is a new service which provides anonymous e-mail for anyone who needs it. Now they are facing criticism in the media after sending out strange e-mails that claim to detail personal information in their lives.

Locals vandalize 'fat-shaming' muffin top advertisement

Jackson - One plastic surgeon put up a billboard which denigrated people for having rolls of fat known as "muffin tops." Unknown residents vandalized it by blocking out parts of the sign and spraying "you're beautiful!" at the top.

Op-Ed: Why Google bought Songza — Brains, innovation and advertising

While Google is “organizing the world’s information,” advertising still accounts for its core revenue. Why buy Songza, of all music-focused startups out there? Here's my take on what Songza did differently, and how Songza might save advertising.

Mexico bans TV ads for high-calorie foods and soft drinks

Mexican officials are banning ads for any sort of food that is high in caloric content. Many believe that this is due to new health figures on BMI that place Mexico at the top on obesity charts.

Op-Ed: AshleyMadison.com stops traffic with Hillary Clinton billboard

Chicago - Trashy adultery site AshleyMadison.com, famous for its “life is short, have an affair” hookline for extramarital matchmaking, has posted a billboard of Hillary Clinton, with the caption “Harder choices lead to AshleyMadison.com.”

Proposed bill strengthens punishments for mislabeling seafood

Senator Alex Padilla has proposed a bill for tougher restrictions on labeling seafood. While it is already illegal to mislabel products the bill would put harsher penalties on those caught doing so.

Mercedes-Benz GLA coming to Japanese Mario Kart 8 in new DLC

Nintendo has entered a strange partnership with Mercedes-Benz which means that a scaled-down version of Mercedes' GLA will be appearing in a future DLC for Mario Kart 8 in Japan.

Twitter opens up multi-language advertising

Twitter has introduced a new feature that will allow advertisers to target users on its platform based on their language.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Review: Virool — Making waves in the video promotion industry

Virool is a fast-growing company specialising in advertising videos in order to try to get videos into the public eye as far as possible. Here, we review them to see if they can actually live up to their claims.

Charity uses “f*** the poor” slogan to see if public cares

London - Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate – but will it actually help make a difference?

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
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File photo: A Multi-Channel Content Marketing event, New York City
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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AWNY breakfast conference on custom publishing and branded content
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A French advertising poster for a pop music radio station (detail)
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Real Men Get Raped advert created by Johnny Fearless
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Contrex mineral water (screenshot from TV spot)
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Citroën DS4 (screenshot from television spot)
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A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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