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Op-Ed: Why Google bought Songza — Brains, innovation and advertising

While Google is “organizing the world’s information,” advertising still accounts for its core revenue. Why buy Songza, of all music-focused startups out there? Here's my take on what Songza did differently, and how Songza might save advertising.
In the Media by Elena Yunusov

Mexico bans TV ads for high-calorie foods and soft drinks

Mexican officials are banning ads for any sort of food that is high in caloric content. Many believe that this is due to new health figures on BMI that place Mexico at the top on obesity charts.
In the Media by Walter McDaniel

Op-Ed: AshleyMadison.com stops traffic with Hillary Clinton billboard

Chicago - Trashy adultery site AshleyMadison.com, famous for its “life is short, have an affair” hookline for extramarital matchmaking, has posted a billboard of Hillary Clinton, with the caption “Harder choices lead to AshleyMadison.com.”
In the Media by Paul Wallis - 5 comments

Proposed bill strengthens punishments for mislabeling seafood

Senator Alex Padilla has proposed a bill for tougher restrictions on labeling seafood. While it is already illegal to mislabel products the bill would put harsher penalties on those caught doing so.
In the Media by Walter McDaniel - 2 comments

Mercedes-Benz GLA coming to Japanese Mario Kart 8 in new DLC

Nintendo has entered a strange partnership with Mercedes-Benz which means that a scaled-down version of Mercedes' GLA will be appearing in a future DLC for Mario Kart 8 in Japan.
In the Media by James Walker

Twitter opens up multi-language advertising

Twitter has introduced a new feature that will allow advertisers to target users on its platform based on their language.
In the Media by Tim Sandle - 1 comment

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.
Digital Journal Report by Michael Krebs

Review: Virool — Making waves in the video promotion industry

Virool is a fast-growing company specialising in advertising videos in order to try to get videos into the public eye as far as possible. Here, we review them to see if they can actually live up to their claims.
In the Media by James Walker

Charity uses “f*** the poor” slogan to see if public cares

London - Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate – but will it actually help make a difference?
In the Media by Nora Meszaros

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.
In the Media by Michael Krebs

Danish travel group promotes baby-making holidays

Copenhagen - A Danish travel company on Thursday claimed it could boost Denmark's dwindling birth rates by sending more couples to romantic cities like Paris, in an advertising campaign titled "Do it for Denmark!"In a two-minute video clip featuring abandoned playg...
In the Media by AFP - 1 comment

On mounting privacy concerns, WhatsApp CEO defends acquisition

As the FTC begins reviewing the results of Facebook's proposed WhatsApp acquisition, WhatsApp CEO Jan Koum claimed privacy concerns in the resulting acquisition are "inaccurate and careless."
In the Media by Michael Krebs

Pinterest pinning ads to digital bulletin board

San Francisco - Pinterest on Monday said it will soon start pinning ads to its popular online bulletin boards.Advertising in the form of "promoted pins" will begin appearing on Pinterest pages in the coming months, the California startup said in reply to an AFP inquir...
In the Media by AFP

'March Madness' to deliver largest ad dollar draw in its history

The 2014 NCAA post-season "March Madness" is upon us, and this year's nearly three-week tournament will likely be the biggest yet in terms of advertising revenue.
In the Media by Michael Krebs

Facebook airs TV-style ads

San Francisco - Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.Premium Video Ads that Facebook began testing at the end of last year are being gr...
In the Media by AFP

Op-Ed: The future of advertising lies within video games

Although there are no commercial breaks in video games, there is no shortage of advertising and product placement within the gaming world.
In the Media by Adam Dawson

Google's Arora says mobile will create bigger advertising pie

Mobile devices such as smartphones and tablets will vastly expand the number of companies who advertise online and will allow Internet companies to reap more revenue than they have from custome...
In the Media by Alexei Oreskovic (Reuters)

Advertising giant WPP profits jump 14%

London - British advertising giant WPP said Thursday that net profits jumped 14 percent last year on rising revenues, acquisitions, and strong growth in the US and many emerging markets.Profits after taxation climbed to £936.5 million ($1.6 billion, 1.1 billio...
In the Media by AFP

Mobile industry sees boom in high-tech targeted ads

Barcelona - You are strolling past a cafe when a discount coupon flashes up on your smartphone, tempting you to go inside and purchase a drink.But as you're about to open the door, a rival offer pops up on the screen from a competitor across the street promising a...
In the Media by Katell Abiven (AFP)

Content marketers continue to look to Hollywood for inspiration

Entertainment marketers - and movie marketers in particular - are leading the way in content marketing strategies, demonstrating what can be accomplished with "compelling narratives."
In the Media by Michael Krebs - 2 comments

Op-Ed: With Facebook policies in mind, mobile messaging privacy matters

The mobile messaging market made headlines this week after Facebook agreed to acquire WhatsApp for a staggering $19 billion - however, there may be considerable privacy and security issues at stake.
In the Media by Michael Krebs

Op-Ed: Another active week in content marketing and social media circles

New York - Business activity in social media and content marketing proved active this week, with Twitter hinting at delivering on its promises; forward-looking trends in video emerging; and LinkedIn stepping into a legitimacy question.
In the Media by Michael Krebs

Study released by LinkedIn showcases SMB usage of social media

In a new study released by LinkedIn's marketing solutions division, the forward-look on SMB marketers points to confidence in the coming year and a broader adoption of social media marketing strategies.
In the Media by Michael Krebs

Publicis reports record profit, luxury ad blow in China

Paris - Advertising group Publicis reported record profits for 2013 but said on Thursday that the steam went out of business in emerging markets, especially China, at the end of the year.Net profit rose by 11.5 percent from the 2012 level to 816 million euros ...
In the Media by Katia Dolmadjian (AFP)

Mozilla plans to sell ads in Firefox browser

Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.
In the Media by Reuters

LinkedIn declining while pulling back services, moderating users

After reporting a disappointing outlook in its Q4 2013 earnings call, and while executing a pullback in its services, LinkedIn remains under pressure to prove its platform against notable competitors.
In the Media by Michael Krebs

Twitter testing broad new profile design ahead of investor event

Ahead of its presentation at the Goldman Sachs Technology and Internet Conference on Thursday, Twitter has begun rolling out an image oriented profile redesign.
In the Media by Michael Krebs

With video consumption booming, content marketers take notice

As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.
In the Media by Michael Krebs - 1 comment

Twitter study yields 50 top thought leaders influencing marketers

In a study released by DNN and Leadtail, the retweets of mid-size marketers were analyzed to determine the Twitter handles of greatest influence to them.
In the Media by Michael Krebs
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screenshot from les éleveurs de porcs bretons website
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
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A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
From Benetton
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
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Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
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Courtesy Pew Research Center, Project for Excellence in Journalism
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A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
Courtesy Kubas Primedia
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
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Vimeo screenshot
Screenshot from PETA ad
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File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
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Still from Little Baby s Ice Cream commercial online
YouTube screenshot
Still from Little Baby's Ice Cream commercial online
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Citroën DS4 (screenshot from television spot)
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Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
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The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
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Screen capture of portion of Gillette's YouTube video.
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