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Advertising News

Florida teacher quits job, becomes professional twerker

If you are looking for a new career making a six-figure salary, you may want to consider becoming a professional twerker like a Florida teacher recently did.

North Face social ad: Retracting floor forces customers to climb

In their latest social experiment advertising stunt, the Korean branch of The North Face Store pushed unsuspecting customers to take a leap of courage.

How ads will be following you around the Web, thanks to Facebook

Starting today, Facebook is rolling out a new ad technology designed to show you ads outside of Facebook, based on what the social network knows about you.

Thousands of small businessmen duped into ads in fake cop mags

Madrid - In a daring and well-thought-out scam, 52 people allegedly conned around 150,000 small businesses and self-employed persons out of 15 million euros ($19.5 million) over a period of 14 years, by pretending to be representatives of the police.

Op-Ed: GoPro — Getting marketing right since 2004

San Mateo - I'm not sure who originally came up with GoPro's marketing scheme, nor do I know if the same person still runs that scheme today, but oh-my-God are they good.

Do celebrity drug endorsements work?

New research reveals the common practice of using celebrity-endorsed drug adverts to offer treatments more credibility does not influence doctors when it comes to prescribing or strongly influencing consumers when they visit drug stores.

The Mobile Data Effect: Why advertisers moved online, and how Resonate is bringing them back Promoted

Few things can be as difficult as marketing. Firms want to know how to reach, intrigue, and persuade consumers, all without breaking the bank. To accomplish this, brands need to know where the consumers are and what they want.

Montreal entrepreneur Steve Danson on the growing integration of mobile advertising and platforms Promoted

Mobile advertising is beginning to have a strong impact on consumers. In this report, Steve Danson, Montreal entrepreneur, breaks down what you need to know about this growing trend.

Anonymous email app tells reporters that they are 'really mean'

Paris - Leak is a new service which provides anonymous e-mail for anyone who needs it. Now they are facing criticism in the media after sending out strange e-mails that claim to detail personal information in their lives.

Locals vandalize 'fat-shaming' muffin top advertisement

Jackson - One plastic surgeon put up a billboard which denigrated people for having rolls of fat known as "muffin tops." Unknown residents vandalized it by blocking out parts of the sign and spraying "you're beautiful!" at the top.

Op-Ed: Why Google bought Songza — Brains, innovation and advertising

While Google is “organizing the world’s information,” advertising still accounts for its core revenue. Why buy Songza, of all music-focused startups out there? Here's my take on what Songza did differently, and how Songza might save advertising.

Mexico bans TV ads for high-calorie foods and soft drinks

Mexican officials are banning ads for any sort of food that is high in caloric content. Many believe that this is due to new health figures on BMI that place Mexico at the top on obesity charts.

Op-Ed: AshleyMadison.com stops traffic with Hillary Clinton billboard

Chicago - Trashy adultery site AshleyMadison.com, famous for its “life is short, have an affair” hookline for extramarital matchmaking, has posted a billboard of Hillary Clinton, with the caption “Harder choices lead to AshleyMadison.com.”

Proposed bill strengthens punishments for mislabeling seafood

Senator Alex Padilla has proposed a bill for tougher restrictions on labeling seafood. While it is already illegal to mislabel products the bill would put harsher penalties on those caught doing so.

Mercedes-Benz GLA coming to Japanese Mario Kart 8 in new DLC

Nintendo has entered a strange partnership with Mercedes-Benz which means that a scaled-down version of Mercedes' GLA will be appearing in a future DLC for Mario Kart 8 in Japan.

Twitter opens up multi-language advertising

Twitter has introduced a new feature that will allow advertisers to target users on its platform based on their language.

Smart content marketing relies on smarter efficiency in scale Special

Digital content marketing solutions are evolving at an ever faster clip, and the answers are now aligned along intelligent distribution lines.

Review: Virool — Making waves in the video promotion industry

Virool is a fast-growing company specialising in advertising videos in order to try to get videos into the public eye as far as possible. Here, we review them to see if they can actually live up to their claims.

Charity uses “f*** the poor” slogan to see if public cares

London - Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate – but will it actually help make a difference?

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.

Danish travel group promotes baby-making holidays

Copenhagen - A Danish travel company on Thursday claimed it could boost Denmark's dwindling birth rates by sending more couples to romantic cities like Paris, in an advertising campaign titled "Do it for Denmark!"In a two-minute video clip featuring abandoned playg...

On mounting privacy concerns, WhatsApp CEO defends acquisition

As the FTC begins reviewing the results of Facebook's proposed WhatsApp acquisition, WhatsApp CEO Jan Koum claimed privacy concerns in the resulting acquisition are "inaccurate and careless."

Pinterest pinning ads to digital bulletin board

San Francisco - Pinterest on Monday said it will soon start pinning ads to its popular online bulletin boards.Advertising in the form of "promoted pins" will begin appearing on Pinterest pages in the coming months, the California startup said in reply to an AFP inquir...

'March Madness' to deliver largest ad dollar draw in its history

The 2014 NCAA post-season "March Madness" is upon us, and this year's nearly three-week tournament will likely be the biggest yet in terms of advertising revenue.

Facebook airs TV-style ads

San Francisco - Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.Premium Video Ads that Facebook began testing at the end of last year are being gr...

Op-Ed: The future of advertising lies within video games

Although there are no commercial breaks in video games, there is no shortage of advertising and product placement within the gaming world.

Google's Arora says mobile will create bigger advertising pie

Mobile devices such as smartphones and tablets will vastly expand the number of companies who advertise online and will allow Internet companies to reap more revenue than they have from custome...

Advertising giant WPP profits jump 14%

London - British advertising giant WPP said Thursday that net profits jumped 14 percent last year on rising revenues, acquisitions, and strong growth in the US and many emerging markets.Profits after taxation climbed to £936.5 million ($1.6 billion, 1.1 billio...

Mobile industry sees boom in high-tech targeted ads

Barcelona - You are strolling past a cafe when a discount coupon flashes up on your smartphone, tempting you to go inside and purchase a drink.But as you're about to open the door, a rival offer pops up on the screen from a competitor across the street promising a...
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube
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The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
The new ad campaign for free-range Loué chickens that has so offended some French police chiefs
Facebook Fermiers de Loué
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New York Times Square
New York Times Square
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screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
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Courtesy Pew Research Center, Project for Excellence in Journalism
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
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Untitled
Digital Journal
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Screenshot from new Cromwell and Cruthers commercial
Screenshot from new Cromwell and Cruthers commercial
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Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
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Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
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Screenshot from PETA ad
Screenshot from PETA ad
Vimeo screenshot
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A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
Courtesy Kubas Primedia
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File photo: A Multi-Channel Content Marketing event  New York City
File photo: A Multi-Channel Content Marketing event, New York City
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Digital Journal
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Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
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A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
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Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
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