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Advertising News

Charity uses “f*** the poor” slogan to see if public cares

London - Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate – but will it actually help make a difference?
In the Media by Nora Meszaros

Rubicon Project issues IPO amid questions on programmatic fraud

Advertising automation firm, Rubicon Project, successfully launched an IPO last week, but the company's impact on the advertising business is riddled with questions.
In the Media by Michael Krebs

Op-Ed: WSJ offers awkward definition of content partnership with Adobe

The Wall Street Journal has embarked on an "editorial-like" content marketing program with Adobe, but the news organization appears to be struggling with how to define the nature of the partnership.
In the Media by Michael Krebs

Danish travel group promotes baby-making holidays

Copenhagen - A Danish travel company on Thursday claimed it could boost Denmark's dwindling birth rates by sending more couples to romantic cities like Paris, in an advertising campaign titled "Do it for Denmark!"In a two-minute video clip featuring abandoned playg...
In the Media by AFP - 1 comment

On mounting privacy concerns, WhatsApp CEO defends acquisition

As the FTC begins reviewing the results of Facebook's proposed WhatsApp acquisition, WhatsApp CEO Jan Koum claimed privacy concerns in the resulting acquisition are "inaccurate and careless."
In the Media by Michael Krebs

Pinterest pinning ads to digital bulletin board

San Francisco - Pinterest on Monday said it will soon start pinning ads to its popular online bulletin boards.Advertising in the form of "promoted pins" will begin appearing on Pinterest pages in the coming months, the California startup said in reply to an AFP inquir...
In the Media by AFP

'March Madness' to deliver largest ad dollar draw in its history

The 2014 NCAA post-season "March Madness" is upon us, and this year's nearly three-week tournament will likely be the biggest yet in terms of advertising revenue.
In the Media by Michael Krebs

Facebook airs TV-style ads

San Francisco - Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.Premium Video Ads that Facebook began testing at the end of last year are being gr...
In the Media by AFP

Op-Ed: The future of advertising lies within video games

Although there are no commercial breaks in video games, there is no shortage of advertising and product placement within the gaming world.
In the Media by Adam Dawson

Google's Arora says mobile will create bigger advertising pie

Mobile devices such as smartphones and tablets will vastly expand the number of companies who advertise online and will allow Internet companies to reap more revenue than they have from custome...
In the Media by Alexei Oreskovic (Reuters)
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Advertising Blogs

QR codes: The ubiquitous content management system

QR (Quick Response) codes are graphical barcodes: square black dots arranged in a grid on a white background. Subject...
May 13, 2013 by Sam Vaknin

NARM Music Biz Expo, Cannes Film Festival, Drama Desk Awards. Cine Gear Expo, are event highlights in May

This year MUSEXPO 2013 in Los Angeles will be preceded by the A&R EXPO on May 5 as well as the Global Sync and Brands...
May 9, 2013 by actorschecklist

Invasive advertising on DJ?

I was working on an article a few minutes ago, and a video started playing... somewhere.... auto-play, and...
May 7, 2013 by Anne Sewell - 10 comments

Media Man Digital Journal Blog

Welcome to the first Media Man Digital Journal blog entry. I'm Greg Tingle and I'm the media and publicity director...
Sep 18, 2012 by Greg Tingle - 1 comment

Justin Bieber fans can tape themselves to the star

Justin Bieber can now stick to you like glue. No make that, tape. His very own Duck Tape®, of course! Duck Tape®...
Sep 15, 2012 by Tim O'Brien
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