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German supermarket chain under fire for 'sexist' video

Berlin - German supermarket chain Edeka faced a wave of social media indignation Wednesday over a Mother's Day online video clip ridiculing fathers' parenting skills, with both men and women calling the film "sexist".

Brazil ad promoting diversity pulled after Bolsonaro request

Rio De Janeiro - A Brazilian bank commercial highlighting the country's diversity was pulled following a request by far-right President Jair Bolsonaro, the bank confirmed Friday.

Facebook to deploy new transparency tools ahead of European elections

Paris - Facebook announced on Friday changes to the way political advertisements are handled on the social media site ahead of the upcoming European Parliament elections.

Small businesses need a strategy to advertise on social media

Halifax - With nearly half the world's population wired to the Internet, it follows that businesses use social media sites for advertising. But without a clear strategy in place, many small businesses are wasting their time online, says one digital strategist.

Deeper problems behind Google’s 1.5 billion euro fine Special

London - Google has been fined, for the third time, by the European Union for blocking rival online search advertisers. The fine was a record 1.5 billion euros. As to how this happened and whether Google will change, a leading lawyer weighs in.

Walmart takes a page from Amazon's play book to drive profits

Walmart Inc, the world's largest retailer, is taking on marketing titans Amazon.com Inc, Alphabet Inc’s Google and Facebook Inc by consolidating advertising sales for its stores and websites in a bid to increase profits.

Canada goes green — Legal pot sales reach $1.6 billion in 2018

Canadians spent $1.6 billion on legal cannabis in 2018, more than double the amount spent on medical marijuana in 2017, according to a new report released on January 15.

Q&A: Why more 'humble' software will do us all good in 2019 Special

Marketers face many challenges in an ever-growing competitive landscape. One challenge they don't need is with getting different types of software to work together. Rasmus Skjoldan from Magnolia CMS offers some solutions.

Vote or get this: Trump appears on French election posters

Strasbourg - US President Donald Trump has popped up in the French city of Strasbourg, on posters reminding voters of what is at stake in elections for the European Parliament next year.

Food ads stir questions in Nigeria about gender roles

Lagos - Adverts in Nigeria depicting career women gleefully juggling their job with kitchen duties have sparked a heated debate about gender roles in the fast-changing society of West Africa's largest economy.

World Food Programme tackles hunger with innovative ad

New York - The UN World Food Programme on Monday took its campaign to fight world hunger to a global cinema audience with an innovative, interactive advertisement.

Andorra vows to kick habit of cigarette advertising

Andorra La Vella - The tax haven of Andorra has long been a favourite destination for smokers looking to stock up on cheap cigarettes, but the enclave said Thursday that it would soon stop advertising the fact.

What does Alibaba's new AI copywriter mean for advertising?

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads every second. What does this mean for the advertising industry?

Q&A: Time for brands to drop celebs and to use real people Special

According to Sprout Social's new Index report There is a marked revolution happening, driven by a plea from consumers for brands to scrap the photoshopped models from their ads in exchange for more authentic, people. Rachael Samuels explains more.

Benetton condemned for using rescued migrants in adverts

Marseille - French charity SOS Mediterranee has lashed out at clothing giant Benetton over an advertising campaign featuring a photograph of migrants being rescued at sea.

Google introduces new way to limit adverts

Following in Facebook's footsteps, Google is offering users a new way to restrict being hit with targeted adverts. This signals a new approach to data privacy.

Advertising's digital transformation journey

The shift from print to online by many advertisers has been well-recognized. What's happening now is that advertising is becoming more sophisticated, making use of automation and algorithms.

Adblock Plus unfair competition case rejected

The German Supreme Court has rejected the claim made in a lawsuit against the popular Adblock Plus program. The case centered on unfair competition.

How advertisers and marketers can connect with buyers: Interview Special

Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions of email subscribers to make money. He discusses his PowerInbox solution.

Google expands YouTube Director Onsite to 170 U.S. cities

Google has announced it is expanding YouTube Director Onsite to more cities across the U.S. The service allows SMBs to work with professional video directors and creators to build their own video ads. The only requirement is they commit to ad spending.

Google says it removed 100 'bad ads' per second in 2017

Google has published an update on its efforts to create a more sustainable ecosystem for online advertising. The company said it removed 100 "bad ads" every second during 2017, including phishing scams and malvertising campaigns.

Advertising companies facing talent shortfall

Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills.

Shanghai probes Marriott hotels over geography gaffe

Authorities in Shanghai are investigating hotel giant Marriott after it triggered an online uproar with a customer questionnaire that listed Chinese-claimed regions such as Tibet and Hong Kong as separate countries.

Rio brings in state law cracking down on sexist ads

Rio De Janeiro - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines.

Complaints over 'intimidating' Arabic signs for hit Israeli TV show

Jerusalem - Stark billboards in Arabic promoting the new season for a hit Israeli television series have prompted a public outcry from residents intimidated by the signs.

Tim Berners-Lee thinks the web's facing a 'nasty storm' of issues

Sir Tim Berners-Lee, creator of the World Wide Web, has discussed his opinions on net neutrality, fake news and aggressive ads. He said more needs to be done to protect the web's open nature and prevent it being abused, warning "the system is failing."

Black model in Dove video says ad 'misinterpreted'

London - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted.

From a 'cultural meme' to a comeback kid: Samsung bounces back

Samsung has pulled a successful comeback from its exploding phones fiasco last year, with its brand value up 9 percent, according to Interbrand.

New working group to explore the use of blockchain in digital ads

The Interactive Advertising Bureau (IAB) has set up a Blockchain Working Group, bringing the technology a step closer to widespread use in marketing. The blockchain's transparent nature could help control the flood of ad fraud in the industry.

Digital transformation in retail means even more targeting

Retailers are coming under pressure to incorporate digital strategies into their customer experiences. As they find themselves overshadowed by firms like Facebook and Google, retailers are having to employ more aggressive targeting to reach new customers.
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Digital Journal
Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
New York Times Square
New York Times Square
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Selection of black cat images in the pub. One is for a old brand of cigarettes called  Black Cat.  T...
Selection of black cat images in the pub. One is for a old brand of cigarettes called 'Black Cat.' These were made by the House of Carreras. Black Cat, the first cigarette in the United Kingdom to contain coupons which were redeemable for gifts.
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Digital Journal
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
Digital signage used for advertising (taken inside The Museum of London  June 2018).
Digital signage used for advertising (taken inside The Museum of London, June 2018).
Screen capture of portion of Gillette s YouTube video.
Screen capture of portion of Gillette's YouTube video.
Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
Untitled
Courtesy Pew Research Center, Project for Excellence in Journalism
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
Untitled
Digital Journal
AWNY breakfast conference on custom publishing and branded content
AWNY breakfast conference on custom publishing and branded content
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and...
A temperature bar graph showing 2011 newspaper ad expectations in all categories for both Canada and the U.S.
Courtesy Kubas Primedia
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube

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