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Advertising News

Andorra vows to kick habit of cigarette advertising

Andorra La Vella - The tax haven of Andorra has long been a favourite destination for smokers looking to stock up on cheap cigarettes, but the enclave said Thursday that it would soon stop advertising the fact.

What does Alibaba's new AI copywriter mean for advertising?

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads every second. What does this mean for the advertising industry?

Q&A: Time for brands to drop celebs and to use real people Special

According to Sprout Social's new Index report There is a marked revolution happening, driven by a plea from consumers for brands to scrap the photoshopped models from their ads in exchange for more authentic, people. Rachael Samuels explains more.

Benetton condemned for using rescued migrants in adverts

Marseille - French charity SOS Mediterranee has lashed out at clothing giant Benetton over an advertising campaign featuring a photograph of migrants being rescued at sea.

Google introduces new way to limit adverts

Following in Facebook's footsteps, Google is offering users a new way to restrict being hit with targeted adverts. This signals a new approach to data privacy.

Advertising's digital transformation journey

The shift from print to online by many advertisers has been well-recognized. What's happening now is that advertising is becoming more sophisticated, making use of automation and algorithms.

Adblock Plus unfair competition case rejected

The German Supreme Court has rejected the claim made in a lawsuit against the popular Adblock Plus program. The case centered on unfair competition.

How advertisers and marketers can connect with buyers: Interview Special

Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions of email subscribers to make money. He discusses his PowerInbox solution.

Google expands YouTube Director Onsite to 170 U.S. cities

Google has announced it is expanding YouTube Director Onsite to more cities across the U.S. The service allows SMBs to work with professional video directors and creators to build their own video ads. The only requirement is they commit to ad spending.

Google says it removed 100 'bad ads' per second in 2017

Google has published an update on its efforts to create a more sustainable ecosystem for online advertising. The company said it removed 100 "bad ads" every second during 2017, including phishing scams and malvertising campaigns.

Advertising companies facing talent shortfall

Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills.

Shanghai probes Marriott hotels over geography gaffe

Authorities in Shanghai are investigating hotel giant Marriott after it triggered an online uproar with a customer questionnaire that listed Chinese-claimed regions such as Tibet and Hong Kong as separate countries.

Rio brings in state law cracking down on sexist ads

Rio De Janeiro - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines.

Complaints over 'intimidating' Arabic signs for hit Israeli TV show

Jerusalem - Stark billboards in Arabic promoting the new season for a hit Israeli television series have prompted a public outcry from residents intimidated by the signs.

Tim Berners-Lee thinks the web's facing a 'nasty storm' of issues

Sir Tim Berners-Lee, creator of the World Wide Web, has discussed his opinions on net neutrality, fake news and aggressive ads. He said more needs to be done to protect the web's open nature and prevent it being abused, warning "the system is failing."

Black model in Dove video says ad 'misinterpreted'

London - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted.

From a 'cultural meme' to a comeback kid: Samsung bounces back

Samsung has pulled a successful comeback from its exploding phones fiasco last year, with its brand value up 9 percent, according to Interbrand.

New working group to explore the use of blockchain in digital ads

The Interactive Advertising Bureau (IAB) has set up a Blockchain Working Group, bringing the technology a step closer to widespread use in marketing. The blockchain's transparent nature could help control the flood of ad fraud in the industry.

Digital transformation in retail means even more targeting

Retailers are coming under pressure to incorporate digital strategies into their customer experiences. As they find themselves overshadowed by firms like Facebook and Google, retailers are having to employ more aggressive targeting to reach new customers.

Vivaldi CEO attacks Google for 'evil' monopoly over online ads

Vivaldi CEO Jon von Tetzchner has penned an attack on Google's alleged "misuse of power" online. In a sharply written blog post, he explained how Google appeared to cancel Vivaldi's ad campaigns after he spoke out about its data collection policies.

NY goes back in time with revival of hand-painted ads

New York - Once outdated relics in a digital world, painted advertisements are flourishing once again in New York, putting a dose of hip attitude into 21st century commercial art in the city that never sleeps.

50 percent of web users 'would not revisit' pages with popup ads

Google has published research detailing how annoying ads impact browsing habits. The company said 50 percent of web users will not return to a site that uses intrusive popup ads. Google intends to help sites migrate to more effective alternative formats.

Twitter shares collapse as social network's growth lies flat

Twitter's shares have fallen to their lowest value in nine months on the news the social network hasn't gained users during the second quarter of the year. Analysts are losing their optimism in the social network as it fails to remedy its growth problem.

Facebook embarks on aggressive strategy to monetise Messenger

Facebook is planning to use its Messenger mobile chat service to attract advertisers away from purchasing banner ads on websites. The company wants to monetise conversations, showing you ads between messages that it believes will increase engagement.

Snap shares fall below $15 after underwriters downgrade stock

Snap's stock hit a new all-time low today as it fell to just $15 per share. Investors are increasingly anxious that Snapchat won't be able to sustain its meteoric growth as the competition from apps like Facebook and Instagram steps up.

British adverts facing tougher gender stereotype rules

London - Britain's advertising watchdog on Tuesday signalled tougher regulation for ads featuring gender stereotypes, saying they were potentially harmful to young people.

Facebook to bombard 1.2 billion Messenger users with gigantic ads

Facebook has announced it is commencing the global rollout of Messenger adverts. Facebook has previously left Messenger out of its ad network but now the potential revenue to be made from its 1.2 billion users has proved irresistible.

Paintwork: young Liberians slap on any message you want

Monrovia - Standing in sweltering heat for hours at a time, painted head-to-toe in the colours of the tax authority, Emmanuel Howard has become a fixture at traffic junctions in Liberia's capital Monrovia.

Left and right like Canada, Mexican food (and not much else) Special

Brooklyn - Americans are increasingly distrustful of brands and the companies that produce them. But to restore consumer confidence companies may need to take politics into account – and that’s tricky.

Philippines fires top ad firm in 'plagiarism' row

Manila - The Philippines has fired one of the world's top advertising firms in a row over alleged plagiarism, adding more misery to its tourism industry already reeling from a war with Islamist militants and a deadly crackdown on drugs.
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Digital Journal
Untitled
Digital Journal
New York Times Square
New York Times Square
Digital signage used for advertising (taken inside The Museum of London  June 2018).
Digital signage used for advertising (taken inside The Museum of London, June 2018).
Real Men Get Raped advert created by Johnny Fearless
Real Men Get Raped advert created by Johnny Fearless
Survivors UK ad created by Johnny Fearless
Citroën DS4 (screenshot from television spot)
Citroën DS4 (screenshot from television spot)
A French advertising poster for a pop music radio station (detail)
A French advertising poster for a pop music radio station (detail)
Screenshot from PETA ad
Screenshot from PETA ad
Vimeo screenshot
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Untitled
Digital Journal
Still from Little Baby s Ice Cream commercial online
Still from Little Baby's Ice Cream commercial online
YouTube screenshot
Atlanta Interactive Marketing Association conference on youth marketing
Atlanta Interactive Marketing Association conference on youth marketing
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
Contrex mineral water (screenshot from TV spot)
Contrex mineral water (screenshot from TV spot)
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
Advertising posters from the early 1990 s  relating to London life.
Advertising posters from the early 1990's, relating to London life.
screenshot from les éleveurs de porcs bretons website
screenshot from les éleveurs de porcs bretons website
Selection of black cat images in the pub. One is for a old brand of cigarettes called  Black Cat.  T...
Selection of black cat images in the pub. One is for a old brand of cigarettes called 'Black Cat.' These were made by the House of Carreras. Black Cat, the first cigarette in the United Kingdom to contain coupons which were redeemable for gifts.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube