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article imageYahoo replaces Google as Firefox search engine

By Nicole Weddington     Nov 25, 2014 in Technology
Yahoo is set to replace Google as the default search engine on the Mozilla Firefox browser. The deal, announced by Yahoo, will end the 10 year partnership between Mozilla and Google.
According to the Guardian, the alliance between Yahoo and Mozilla was announced by Yahoo Inc. on Wednesday. It will begin in December after the partnership between Google and Mozilla expires at the end of November.
Marisa Mayer, CEO of Yahoo, called the deal with Mozilla “the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search.”
“At Yahoo, we believe deeply in search - it's an area of investment and opportunity for us," she told the BBC. Mayer, a former Google executive, continued, “This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content.”
Yahoo, which uses the Bing search engine, has been trying to regain some of the market share it lost when Google became the default search engine for Firefox, making it the most important search provider for internet marketing firms like mangomattermedia.com. Users will be automatically directed to the search results on Yahoo’s site when they use the new browser.
“Our new search strategy doubles down on our commitment to make Firefox a browser for everyone, with more choice and opportunity for innovation,” said Chris Beard, CEO of Mozilla.
Tensions between Google and Mozilla have been rising since the introduction of the Google Chrome browser in 2008. Google Chrome had a 33.5 percent market share of the U.S. browser market in October, Firefox accounted for 10.4 percent of the market. Mozilla is trying to close that gap as well as expand its reach in the tablet and smart phone browser market.
Both companies have declined to comment on how much it cost Yahoo to take over the search engine function from Google. Mozilla Foundation, though, is a non-profit that relies on ad revenue from search companies. Since 2011, Google had been paying almost $300 million per year to remain the Firefox default browser.
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