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article imageThe Beano joins Minecraft with official mod

By Nicole Weddington     Dec 7, 2014 in Entertainment
Dennis the Menace and Gnasher have been gracing the pages of the Beano since 1951, but now they are making the jump to Minecraft and will continue playing their pranks in an entirely new medium.
Frima Studios, a Canadian game developer, announced the addition of the Dennis the Menace and Gnasher mod to the PC version of Minecraft. The mod was developed in a partnership between The Beano and Frima and it includes being able to play as Dennis.
“The Beano has always been about great storytelling, imagination and creativity. Minecraft is a perfect match for us, providing an amazing sandbox for kids to take our characters, tell their own stories, prank their friends, and build out Beanotown,” said Mark Cotton, head of The Beano.
Steve Couture, CEO of Frima said, “We are delighted to be partnering up with The Beano in its extension into Minecraft and gaming. It’s a privilege to be part of the digital expansion of such an iconic European brand.”
The partnership is part of The Beano’s plans to extend its influence and expand into more digital fields. At its peak, The Beano sold 2 million print magazines per week. That number is down to a, still respectable, 32,000 but recapturing a larger share of the market and introducing the characters to a whole new generation of viewers is important to the company. In addition to the Minecraft mod, a TV show has been developed, as well as a photo-sharing app and a YouTube channel.
“We are very aware kids today have a passion for digital,” said Cotton to the BBC. “We need to turn The Beano into a 360 brand where Dennis and Gnasher is everywhere that kids are, instead of expecting them to come to us. So we're working on a whole series of initiatives over the next three to six months.”
Players running the mod will be able to use Dennis’s pranks in the game. It's open to anyone as this seriously addictive game works online. Multiple minecraft servers are available to host your experience of the game. You can check here for minecraft server hosting.
Rotten tomatoes, catapults, stink bombs and booby-trapped cakes are available to the players. Cotton has expressed interest in expanding the mod to add other characters into Minecraft.
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