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article imageTarik Basic talks about Swedish tech company TimeApp Special

By Markos Papadatos     Dec 30, 2014 in Technology
Tarik Basic discusses TimeApp, a Swedish company. It is a time-tracking software with a wide range of functions that is designed to make life easier for its users.
When asked about how TimeApp came about, he said, "It all started when a small company in Katrineholm, south-west of the Swedish capital of Stockholm, was looking for some sort of product sales to complement the existing branches of publishing and consulting. Products in giveaways and promotional apparel were within the scope of the search, but nothing came up that felt quite right."
Basic continued, "Sometimes the solution is closer than you might expect, and in this story, it was stumbled upon when a growing number of colleagues and friends started to notice the internally developed, web-based and time-tracking application that the company was using. Overwhelmed and inspired by the positive feedback, the strategic decision to commercialize the application was made during 2010, and TimeApp was born. In the process of developing and maintaining TimeApp, we apply the KISS-method (Keep it simple, stupid)."
He further added, "For us, the KISS-method is about choosing the smartest, simplest and most efficient solutions, not to complicate things or make it fancier than what it needs to be. As a result, the business model for TimeApp can be summed up in two phrases: all Free and all included."
The TimeApp software includes time tracking, mileage tracking with GPS-support, punch clock with GPS-support, client/project registry, invoicing, article registry, flexible reports and a collection of internal communication tools such as TimeBook, the internal social forum where TimeApp-users can share content with each other.
In addition, Basic noted that TimeApp is accessible via browser from any computer/smart device and it is available as apps for iOS/Android. "It also comes in two regional versions; which is aimed for the Swedish market, and – our newly launched international version. The major difference between these versions is that the Swedish one is adapted for Swedish book-keeping and contains special functions in the invoicing. Apart from that, and is pretty much the same," he clarified.
Regarding TimeApp's future plans, he said, "We are now establishing ourselves internationally. We have customers all over the world from Kuala Lumpur to Stockholm. We have a partnership with two of the largest banks in Sweden, SEB and Sörmlands Sparbank (Swedbank) in January and Dustin became a re-seller of TimeApp. Dustin is one of the largest retailers of electronics in Scandinavia."
Basic holds a rhetoric degree from the University in Örebro and is an old elite player, so he is "hired to win," he said with a smile. "My job is to promote and sell TimeApp, both in Sweden but also internationally."
To learn more about TimeApp, visit its official website.
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