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article imageGoPro plays Fetch with your dog Special

By John Mitchell     Aug 27, 2014 in Odd News
GoPro responds to customer demand with Fetch, a camera mounted harness system for your dog. GoPro expects Fetch to serve as a gateway product to a new, wider target market.
Americans fork over nearly $60 billion a year on their pets. This week GoPro has given the owners of America’s 84 million dogs a new way to spend their discretionary canine currency with Fetch, a dog harness on which to mount any GoPro camera.
With Fetch, a GoPro camera is mounted at chest level or in the center of a dog’s back for an over-the-head view. The Fetch harness goes on very quickly and is well padded and balanced to decrease any objection from Fido. As with GoPro cameras, Fetch is fully water immersible and it cleans up in the washing machine. The GoPro design team – no doubt dog owners themselves – has also included a safety leash to keep the camera attached if Rover knocks it off the mount.
According to GoPro spokesperson Kelly Leggoe, Fetch was inspired by the many “do-it-yourself” dog harness-modifying solutions observed being devised by GoPro camera users.
Fetch improves upon a similar harness introduced by Sony (SNE) last year which limits use of a camera mount to dogs weighing at least 33 pounds. GoPro’s Fetch widens the range from 15-120 pounds and is closely priced at $59.99.
Fetch looks like fun. But really, isn’t that GoPro’s whole business model — to make play look like an adventure? Dog owners no longer have to wonder how their pet views the world; now they can find out first hand.
With the introduction of Fetch, Leggoe said it will likely serve as a product extension to increase camera sales to a new, wider target market. She noted it is way too early to discuss sales figures as Fetch was just introduced on Monday, although she termed the response “positive.”
In its first earnings report in July following its IPO in June, GoPro (GPRO) reported better than expected second quarter results, although there were concerns about prior year comparisons.
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