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article imageReview: Effective eBook on how to engage solidly social media audiences Special

By Anthony Carranza     Jun 10, 2014 in Technology
Social media networking is one of the most common activities people use informally or formally nowadays to carry out their day-to-day activities. Tons of guides and how-tos are available on how to succeed on social channels today on the web.
A new thorough guide, self-explanatory eBook titled The Little Big eBook on Social Media Audiences: Build Yours, Keep It, And Win was released on May 15, 2014 as an instructional piece of work that summarizes how to humanize your presence on these individual social platforms and apply the four distinct pillars to engage the masses.
A large part of the narrative or the conversation is centered time and time again on stories about success on social media, but rarely do we have a snapshot of how it all happened behind the scenes. This eBook is aimed at small to medium sized businesses along with entrepreneurs on how they should efficiently approach social media and how to avoid some of the common pitfalls.
“Humanizing your brand is the best way to actually get people to buy your products because they are not going to buy into the products by themselves. It can be the best idea or product in the world, but if they do not believe in you then they do not trust you. In the end, it is not going to do anything to improve the reputation or visibility for your brand,” said Social Media Journalist and author of the eBook Cendrine Marrouat.
Learning to use the social networking platforms is just the start of the whole process. Once you have figured out the controls, features, and functionality you need to focus on who is going to be your targeted audience.
For more information on the eBook, visit Amazon. The Little Big eBook on Social Media Audiences lays out the foundations on how to integrate these pillars into your social media mission: finding, engaging, creating and connecting. These four are covered in depth with many examples, case studies, articles and references to solid social media professionals that have successfully cemented these sort of social media philosophies.
Marrouat went on to stress the importance of having a unique personality attached to the brand and not just spend your online activity to posting self-promotional messages. People want to hear stories that they can relate to and it needs to a message that resonates with the masses in some shape or form.
In addition, she asserted a company doing it right when it comes down to social media was Starbucks. Though the coffee is expensive you will get your money’s worth.
“I think a personality is important for business online and offline because that is what people buy into. When we talk about Starbucks what makes the brand such a loved company is their coffee shops offer a comfortable atmosphere, nice staff, and great coffee but a little overpriced. If you look at their page along with the pictures they share, the messages that they put out there on Facebook for example it follows exactly what you would see when you visit a Starbucks location.”
The book is a byproduct of many different things. Beyond social media it is a narrative or a personal testimony with concrete examples that hovers over the success, the struggles, the challenges and difficult reality of social media networking.
Marrouat is a humble social media professional setting the example for how to use social media. She said during a Skype interview she would rather walk the talk. In other words, she prefers to lead by example and let her work speak for itself.
“I would say one of the things that makes my book special it comes from someone who has struggled a lot like them. We talk lots about virality, selling, being an instant success, but almost no one talks about the importance of people. The book is really unique because it talks about something that many people have not mentioned all too often and in honest words,” concluded Marrouat.
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