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article imageOp-Ed: Blogs offer a gateway to how the company is perceived by readers

By Anthony Carranza     Apr 11, 2014 in Technology
Blogging has become one of the most important sections of a company's website to push forward distinct individual voice, an identity per say. It is also a resource for readers to educate themselves on what is available out there.
A successful company that maintains a company blog with the latest and greatest information from the industry are doing something right. Those who are specifically in the retail business, can benefit from applying these seven basic insights on how to use great content and give your readers reasons to look more closely at the services offered.
Vend-the cloud-based retail resources platform-highlighted in its blog a handful of practical approaches to how retailers can generate leads with an excellent blog that focuses its efforts on awesome content. A soft tone with a subtle call for action to readers can educate them on what you have to offer.
So what are the seven magic tips? The seven useful suggestions are the following: let pictures tell the story, give your big bosses a voice, invite people to join the community, add humor to the mix, include “before and after” posts, have certified experts contribute to your blog, and feature celebrities.
In the first step, as the expression “let pictures tell the story” indicates just simply utilize images that serve well your audience and the more illustrations you feature the better the post will be.
Rather than relying on ghost riders to represent the voices of the CEO or the founder, it is refreshing to connect to the people responsible for starting the business. It adds a unique touch to the company’s overall image and followers will feel more connected to the it outside of the business transaction dynamic.
A harmless invitation is always a good way to increase participation and readership for blogs. Using a pop up dialog box may be too pushy, so a static form online or an optional menu on the navigation page may be an innocuous strategy but certainly an effective one.
One element that companies sometimes shy away from a lot is this idea of adding a little bit of humor to blog posts. As a rule of thumb, use humorous photos, memes or appropriate funny videos to serve as icebreakers. You want to be perceived as a normal, breathing human being.
For Do It Yourself (DIY) posts pictures along with instructional videos are great and happen to increase engagement significantly. For example, using those company products with before and after posts are a great way to differentiate you from the rest of the pack. A blog that uses this unique method is iFixit. They feature dozens of free repair manuals on how virtually fix the newest or oldest devices (smartphones, laptops, PC’s) with a system that works beautifully for those self-repair driven consumers.
One not so obvious to some companies is the use of influential or certified experts on your blog. This may be a hard nut to crack, but reaching out to certain experts displays the company’s ability to develop professional partnerships.
Inviting celebrities is an added bonus-not to mention a good publicity stunt. We’re not referring to having a guest post by Katy Perry, Justin Timberlake, Eminem or any even Justin Bieber. It is about branching out to local celebrities that will enable you to build a great relationship with the community and who knows what other possibilities may follow afterwards.
Finally, all of these techniques will work for companies who really know how to compose good content or great blog posts. It will bring positive results for those who take risks and are not afraid to be different with the information they wish to share. Above all have fun doing it cause readers appreciate authenticity.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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