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Printing in 3D now available on Amazon

By Simon Crompton     Aug 3, 2014 in Technology
Three-dimensional printing services are now available on Amazon.com, allowing customers to customize items ranging from bobble head toys to unique jewelry through third-party sellers.
When customers select an item from certain shops, they'll have the option to personalize it.
The personalization will trigger Amazon's 3D printing service which will kick off production of the product. Products are available on the company's new online 3D printed products store, which launched this past Monday. This will give users the ability to create their own jewelry which might not be as good as what you can buy online from places like pearlclasp.com but, nevertheless, good enough to sell, according to some sources.
“The introduction of our 3D printed products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience,” said Amazon Marketplace Sales director Petra Schindler-Carter, in a press release announcing the new storefront.
"The customization is something we're keenly interested in," she added. "We'll always look for new applications for that."
The store currently has over 200 items for sale, with most retailing between $40 and $100.
While customizing, customers will be able to rotate and change the item as they build it.
One example is bobble head figures. Customers can select the one they like, then change hair or skin color, outfits and hair styles.
Mixee Labs co-founder Nancy Liang stresses that customization is a key feature for the 3D printed marketplace, saying it has the potential to change the way people shop and personalize their purchases.
“The personalization widget empowers customers to make something unique in seconds without knowing how to 3D model,” she said. “Customization gives customers the power to remix their world, and we want to change the way people shop online. It also makes the shopping experience more fun, creative and personal.”
With over 240 million users, Amazon has made explosive expansions into various markets, included wine and art, and other niceties. These investments left the company with surprisingly large second-quarter losses.
Amazon hopes to turn things around and be on the forefront of the new "Maker movement" which is moving tech enthusiasts towards physically constructing tangible items, rather than vaporware. The movement has stemmed from Silicon Valley and is rapidly spreading its reach through Europe.
More about 3d, 3D printing, Amazon
 
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