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article imageMozilla set to sell '$25' Firefox OS smartphones in India

By Tim Sandle     Jun 15, 2014 in Technology
Mozilla is taking the smartphone market head-on in collaboration with Indian companies Intex and Spice. The company is set to launch a $25 device in India.
Mozilla, the organisation behind the Firefox browser, has announced it will start selling low-cost smartphones in India within the "next few months." The firm already sells Firefox-powered phones in Europe and Latin America.
The new low-cost devices will run Mozilla's HTML5 web-based mobile operating system, Firefox OS. They will be powered by chips from Chinese company Spreadtrum. Two Indian manufacturers — Intex and Spice — will produce the devices, according to Daze Info.
The full specification is: Spreadtrum SC6821 processor, 3.5″ HVGA touch screen display, integrated WiFi, Bluetooth, FM and camera. According to Tech First, this new device is not going to appeal to many in North America or Europe: "there’s very little that is attractive about the Firefox OS from a consumer point of view, since it would be yet another smartphone OS which has to catch up in terms of apps."
The low price strategy is a reflection of the global fall in the price of smartphones and the desire to dominate an emerging market. Globally, the average price of a smartphone stands at $280.
In terms of the market opportunities, India is the second largest country by the number of mobile subscriber with 933 million mobile subscribers. However, this represents just under 10 percent of the population.
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