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article imageMicrosoft offers 1TB cloud storage to its Office 365 customers

By Nicole Weddington     Jun 25, 2014 in Technology
In an attempt to attract more Office 365 users, Microsoft is offering more Cloud storage to sweeten the deal. One terabyte of free storage will be packaged with every Office 365 subscription.
The offer is an extension from its original OneDrive for Business deal back in April.
The deal awarding 1 TB on OneDrive for Office 365 users was announced in a blog post on June 23 by Microsoft officials.
The offer outlines the following:
• Office 365 Home users get 1 TB/person, up to five people
• Office 365 Personal subscribers get 1 TB/subscription
• Office 365 University subscriptions, which last four years, get 1 TB/subscription
The additional 1 TB will be available by July and will be added to accounts automatically by Microsoft.
On June 23, Microsoft also announced shifts to storage pricing in an effort to make Microsoft's Cloud offering competitive, playing catch-up to Google. Google, which recently cut its rates one month back, is its main competitor.
Other common players in the storage market, Box and Dropbox offer 10 GB and 2 GB for free, respectively. Apple recently announced in June offering 5 GB on iCloud for free.
Microsoft's advantage over Google is that storage is easier to come by, and is void of loopholes and tactics of trying to invite friends. Apps and content do not have to be divided up amongst different storage areas, either.
In an age when data is king, it is crucial to offer deals that consumers can live with and use easily. More selfies, videos and posts are being shared and saved. Consumers need a place to keep the information they are creating on a daily basis, whether it be for work or for fun. And what better way to store those memory than print them out or burn them on CD and label them safely with label tape.
When products and services can be layered atop storage, the business becomes more compelling, according to Angus Logan, head of product management and marketing for OneDrive.
"Storage isn't super interesting," Logan said. "What we build on top of storage is."
"We're not trying to just be in the storage game where we break even because storage is the only hammer we have to swing," he continued. "But if we can say that we want to deliver productivity across all your devices -- and it also comes with cloud storage -- then it really changes the game from being focused only on storage."
Microsoft Corporation | FindTheBest
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