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article imageiPhone 6 sales are exceeding expectations

By Nicole Weddington     Nov 15, 2014 in Technology
In the first 30 days after its release the iPhone 6 and 6 Plus have sold better than expected, with sales surpassing all other iPhone models.
According to a survey done by the Consumer Intelligence Research Partners (CIRP) and UBS the sales of the iPhone 6 models accounted for 90 percent of iPhone sales. This represents a 6 percent increase in the proportion of buyers purchasing the newest models compared to the same period during the release of the iPhone 5S or 5C.
The report also suggests that the iPhone 6 is outselling the iPhone 6 Plus by an almost 3-to-1 ratio. These numbers may not suggest the true demand for the iPhone 6 Plus because of supply shortages that Apple is facing with its first ‘phablet. and the difficulty in sourcing iPhone parts.
The supply issues may also explain why the iPhone 6 Plus has not done as well with current Android phone users. One of the primary reasons that Apple released the larger iPhone 6 Plus was to pull some of the market share from the larger Android device users.
“Current iPhone owners accounted for over 80% of buyers after this launch, compared to less than 65% after the iPhone 5S and 5C launch in September 2013,” explained Josh Lowitz, cofounder of CIRP, to BGR. “Android owners accounted for a much smaller share of buyers immediately after this year’s iPhone launch, and with smartphones so prevalent in the U.S., we also saw a smaller percentage of iPhone buyers moving from basic phones.”
The Android users who did switch to Apple, though, showed a definitive trend toward buying the larger iPhone 6S. That means that Apple’s attempt to take part of the market share dominated by Galaxy Note users has been at least partially successful. Once Apple works out its supply problems, its share of the ‘phablet’ market will probably increase.
“Historically, former Android owners gravitated to the lower priced iPhone models,” said Levin. “Following this year’s iPhone launch, only 15 percent of former Android owners bought the legacy 5S and 5C, compared to 47 percent for the lower priced 5C and 4S following the 2013 launch.”
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