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article imageHyundai sued in home market over inflated fuel economy numbers

By Ryan Hite     Jul 10, 2014 in Technology
Car manufacturer giant Hyundai faces fire in its own home market over inflated fuel economy numbers on their Santa Fe models.
Hyundai remains in hot water in its own market after the South Korean Ministry of Land, Infrastructure and Transport said that the country's largest automaker, along with Ssangyong manufacturers, misstated fuel economy numbers on some of its crossover models. Now, the consumers in South America are going after Hyundai, with a lawsuit from about 1,500 Santa Fe owners.
The suit was filed in the Seoul Central District Court by the Yeyul law firm. Its spokesperson, Kim Woong, said the suit was a signal that angry consumers could go after the manufacturer if they were wronged by a company's product.
"It is essential that as many affected consumers as possible take part in this lawsuit to show not just the carmaker but the rest of the companies in Korea that you can get a red card if you mess with your customers," Kim told Bloomberg News.
Yeyul and its clients are targeting 1.5 million won in compensation costs for owners of the Santa Fe models built between May 2012 and June 2014. Hyundai might settle for a lesser amount, as the $1,600 figure is considerably higher than the what the company compensated American owners with. They had to meet with consumers there over incorrect economy numbers in the U.S. market over Hyundai and Kia vehicles.
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