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article imageNintendo makes moves for mobile

By Jessica Oaks     Apr 15, 2015 in Technology
The mobile gaming industry is booming. So much so that the overall video gaming business is expected to grow to a $102 billion market by 2017.
The mobile gaming industry is booming. So much so that the overall video gaming business is expected to grow to a $102 billion market by 2017 — in large part due to the rapid popularization of mobile technology and the applications that are able to be housed within. A smoothly functioning, crystal clear, immersive advanced mobile gaming experience is prevailing in the scene thanks to tech innovations including Qualcomm’s Snapdragon processing units. Within the past few years, mobile devices makers have partnered with companies that produce advanced graphics processors to help make gaming more real and popular.
Progress in mobile technology has upped the appeal of gaming to a extremely wide demographic that now includes everyone from medical professionals to moms as well as the standard regulars — teenage boy gamers. But before there was mobile gaming there was video gaming and a pioneer company that gave popular culture an extremely captivating form of entertainment — that publisher is none other than Nintendo. It reigned in the pre-mobile gaming era and it is now about to get back in the game that’s since been undergoing revolution.
Nintendo is the mentor, the grandfather of the video gaming world. And naturally because it was one of the most impactful in the industry, it has remained steadfast in its presentation and held off on caving to feed the masses which now includes the new-age gamer. The video game brand has upheld a reputation of only putting out top-quality games every so often and not being pushed by impulsive trends and consumer demand. In fact, Nintendo’s home console, the Wii U, seems to be behind the curve in terms of processing CPU and GPU horse power next to competitors PlayStation 4 and Xbox One, but the veteran does not appear to be phased. Instead, a strategic plan is brewing for execution.
One thing Nintendo does have is arguably the most loyal fan base in the gaming market. Nintendo gamers expect the best game from their favorite game publisher and undoubtedly always receive the best with expectations met and exceeded. Nevertheless, the virtual landscape is changing and the company can only hold on to its die-hard customers for so long until a full digital transition to mobile takes over. Thus, Nintendo is slowly but surely on the brink of finally making a long-awaited grand entrance into mobile reality.
In the past, Nintendo has made each individual game it put out specific to the individual console type it was built for. This prevented gamers from playing the same game on different platforms. But recently, the company has dripped glimmers of hope for cross-platform integration. Just a year ago, Nintendo rolled out the “Pokémon Bank” app for its 3DS system, allowing users to place Pokémon in a cloud for an annual fee of $5 (deemed well-worth it to dedicated players). It was a big step for the game giant and users alike since the former, long-standing regulations required players to catch all digital creatures before transferring between games, not to mention, once gathered, the transaction would need to happen across multiple consoles and cartridges. Nintendo enthusiasts fully embraced this alternative method, the brand tycoon duly noted, and is now setting up an even bigger crowd-pleaser.
This year, for the first time ever, Nintendo is expected to release games specifically made for mobile devices, partnering with Japanese mobile game developer DeNA for the highly anticipated debut. Still holding true to the signature Nintendo way, said mobile games are speculated to be exclusive to mobile consoles and furthermore, the publisher is predicted to drop classic characters like Mario into the games. These characters, however, will not be in their usual setting but instead, will act as teasers to introduce potential consumers to what Nintendo still has to offer and hopefully direct them to the brand’s more dedicated and traditional gaming systems.
The plan is set for success if all goes as intended. Not only will the seasoned veteran gaming inventor remain respected for ability to output quality as well as genuinely capturing the essence of what gaming started as, it will also gain quantity in new gamers by reeling in mobile users that had yet to encounter the incomparable experience the brand creates.
More about Mobile, Gaming, Nintendo, snapdragon, mobile gaming
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