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Color-changing bras inspired by Disney’s Frozen

By Tim Sandle     Dec 9, 2014 in Odd News
A designer clothing company called Triumph have launched a set of color-changing brasiers. The company says that the idea was inspired by the Disney movie “Frozen.”
Triumph, a Japanese company, has being making products that have hitherto been associated with more traditional lingerie. Even here there has often been a twist. In 2012, the company sought to promote a reduction in energy consumption in the wake of the Tohoku earthquake by creating a bra with cooling gel pads tucked inside. In 2013, it produced a gold colored bra. Now the company has attempted to develop a new line of color-changing fashionable underwear.
The new product is called the “Close Sister Bras” and they have a peculiar concept. The bras can rapidly take on a new hue when two women, wearing a matching pair come into contact with each other (one imagines that this would be two people who know each other relatively well!)
To develop the bra, Triumph enlisted gadget-maker Fashion Entertainments. The tech company came up with the 3D printed electronic-paper that triggers the color changes in the bra.
Triumph has indicated that the concept was inspired by the movie “Frozen.” In a statement they said: "The depictions, in movies and the like, of sisters helping each other and becoming more confident, have moved all of Japan."
At present there are no plans to take the “Close Sister Bras” to the mainstream market. The bras remain, probably due to their cost, a marketing ploy and perhaps something to be worn by the types of “celebrities” who are more confident about exposing various parts of their anatomy in public place.
While some might see the concept as a little demeaning, the company argues that the concept is all about empowering self-confidence. Whether or not Disney are happy with idea is unknown.
In related news, a tech company in the U.S. are working on the world's first bionic bra. The bra automatically tightens in response to breast movement. The development has reached the prototype stage.
More about Bra, Bras, color changing, Frozen, Disney
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