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article imageRakuten buys mobile ordering and pickup startup

By Lisa Cumming     Jun 11, 2018 in Technology
Rival to Amazon and Japanese retail giant Rakuten has acquired Silicon Valley mobile ordering and pickup startup Curbside.
Founded in 2013 by former Apple engineers Jaron Waldman and Denis Laprise, Curbside has a suite of features that deal with all aspects of mobile commerce for restaurants and brick and mortar retail stores. Their most popular feature, ARRIVE, tracks customer's journeys to predict when they'll be approaching and arriving to have the product ready in an instant.
In its suite, Curbside's offers programs that build online stores, fill online orders in-store and grow store traffic.
According to Tech Crunch, the terms of the "all-cash" deal were not released. Curbside has previously raised between USD$40 and $50 million from investors like CVS, Index Ventures, Sutter Hull Ventures, AME Cloud Ventures, Qualcomm Ventures and Chicago Ventures
According to the Silicon Valley Business Journal, Curbside was valued at more than USD$100 million in 2015 during its last venture round.
In the press release from Curbside, co-founder and CEO Jaron Waldman writes, "For our customers and partners the headline is that nothing will change. Curbside will operate independently as a Rakuten-owned company with our team, services, partners and product offerings all remaining intact."
Yaz Iida, President of Rakuten USA, Inc said in a press release "Welcoming Curbside to the Rakuten family is all about the consumer, and we are excited to be able to empower consumers with even more ways to enjoy shopping."
Mario Pinho, CFO of Rakuten, welcomed Curbside "to the Rakuten family" on LinkedIn.
Earlier this year, Rakuten announced that it's building a customer loyalty program based on blockchain technology, and building its own cryptocurrency, Rakuten Coin.
More about Rakuten, curbside, Mobile, Ordering, Pickup