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article imageLexar to re-enter flash storage market

By Ken Hanly     Aug 19, 2018 in Technology
San Jose - Lexar, a well-known name in digital storage, decided to cease operation in 2017. Yet according to an announcement recently in Camerajabber the company is returning to the storage business and will begin producing and shipping flash storage this fall.
Lexar's announcement
Lexar's chief executive officer Huabo Cai said “I’m extremely excited to re-introduce the Lexar brand to our worldwide customers. Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customer’s needs. At the same time, we are confident that we can expand the Lexar business successfully in different markets globally.”
Before it stopped production in 2017 Lexar had been a staple supplier of flash storage for more than 20 years.
Lexar's former parent company Micron's announcement
In closing the retail memory division of Lexar, Micron claimed the company would focus on "increasing opportunities in higher value markets and channels". However, it was also looking to sell all or part of the Lexar brand. Micron also said that it would continue to offer support for the transition so customers can still contact the company over issues with the products.
Competition in the area is heavy as there are other well-established brands such as SanDisk, Transcend and Kingston, as well as many other lesser known names.
Lexar is now owned by a new parent company, Longsys. It is not clear whether there will be any new products or which older products will be marketed. Earlier, Lexar had produced memory cards, card readers, solid state drives, and USB flash drives.
Lexar
Lexar was once a division of Cirrus Logic but was spun off from the company in 1996. The company was created by Petro Estakhri and Mike Assai. Lexar was bought by Micron Technology in 2006. In September of 2007 the company extended its agreement with Eastman Kodak Company to develop and market Kodak-branded flash memory products throughout the world.
Micron sold Lexar to Longsys, based in Shenzen China a flash memory company on August 31, 2017.
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