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article imageNintendo has sold over 1.5 million NES Classics

By James Walker     Feb 3, 2017 in Technology
Nintendo has now sold over 1.5 million NES Classic consoles, the company's miniaturised version of its retro home gaming system. The Classic remains sold out at retailers worldwide owing to huge demand. Nintendo is now ramping up production.
The company made the announcement, reported by Wall Street Journal journalist Takashi Mochizuki, in its first quarter earnings call this week. The NES Classic has been deemed a stunning success by gamers and analysts, although lasting stock shortages have prevented it from reaching its full potential.
The Classic is a hand-sized device built in the style of the original Nintendo Entertainment System (NES). It comes preloaded with 30 classic games and connects to a display using HDMI. An almost exact replica of the original NES controller is used to play the games.
The console has been sold out at all major retailers in the U.S. since its launch during the holiday season. Its $60 price has made it appealing to a wide audience, including people looking to relive classic gaming experiences from their youth.
Nintendo NES Classic Edition
Nintendo NES Classic Edition
Nintendo / Business Wire
Nintendo president Tatsumi Kimishima has apologised to fans who have still been unable to source a Classic. Nintendo admitted it dramatically underestimated demand for the device. Many stores have received just a handful of consoles to sell. The company is now increasing production, although suppliers are still struggling to increase their output.
"In November last year, we brought back the nostalgic Famicom and NES home consoles in palm-sized versions and shipped the entire quantity of Nintendo Classic Mini Family Computer units we initially prepared for each market," Kimishima said during the earning call. "We apologize to our consumers and retail partners for the inconvenience caused by product shortages."
The Classic's success is significant because it reflects a growing interest in gaming, including the retro titles that led to the consoles of today. It's also an important opportunity for Nintendo though, enabling the company to reach out to hundreds of thousands of prospective customers of its other products. During the earnings announcement, Kimishima directly admitted the attention is helping to attract interest to its upcoming console, the Switch.
Nintendo Switch  announced 20/10/2016
Nintendo Switch, announced 20/10/2016
Nintendo
The Switch will go on sale in March, offering a new kind of hybrid gaming experience designed for use at home and on the go. It features detachable controllers, a cartridge-based content system and a portable display. The product is tasked with reviving Nintendo's fortunes after its unsuccessful last-generation system, the Wii U.
Although the Switch's challenge is formidable, the NES Classic has proven Nintendo still remains relevant in 2017. Amid fears the company was fading away, Nintendo has managed to regain momentum and mass popularity.
It also demonstrates the lasting importance of Nintendo's existing intellectual property, including franchises like Mario that remain firm favourites today. The Switch will launch with new titles in some of Nintendo's most-loved properties, again appealing to the company’s long-time fans and supporters.
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