Logitech announced the BRIO 4K Pro today. It’s described as a “powerhouse” camera for a wide range of users, aimed firmly at the very top of the webcam market. Its $199 price tag is explained by its extensive feature list, including every acronym currently turning heads in the video world.
With support for 4K Ultra HD output, the BRIO is a very futureproof camera. 4K isn’t generally supported by conferencing services yet, owing to the massive network bandwidth it requires. At present, the extra quality is most likely to be used in recordings, rather than live broadcasts. That will change in the next few years as 4K takes hold.
The BRIO also comes with HDR built in. It boosts performance in challenging light conditions, using Logitech’s RightLight 3 technology to accurately reproduce colours. It will help in environments ranging from very dark rooms to dazzling sunshine outdoors.
The core sensor features are complemented by a robust set of options. The camera’s field of view can be adjusted to crop or extend its focus, there’s a 5X lossless zoom function and an advanced autofocus system helps to keep your broadcasts looking sharp.
The features combine to form an impressive webcam, reflecting the culmination of 20 years of work in the field. Previous Logitech cameras are widely regarded as some of the best around, an accolade the company aims to boost with the BRIO 4K Pro.
“Logitech BRIO takes webcams to an entirely new level,” said Scott Wharton, vice president and general manager of Logitech Video Collaboration. “It’s truly an unparalleled webcam experience, whether you’re using it for business video collaboration, streaming a live event, or recording professional-quality video in 4K.”
As well as the headline video capabilities, the BRIO supports Microsoft’s Windows Hello facial recognition technology. On Windows 10 computers, this lets you unlock your device almost instantaneously by looking at the camera. It’s more secure than a password and can be quicker to use.
The BRIO will come accompanied by a robust software suite that augments its hardware capabilities. Logitech’s Personify background replacement program is included, letting you build your own green screens with just a webcam. The camera has already been certified as compatible with a range of popular business apps, including Skype for Business, Cisco products, BlueJeans, BroadSoft, Vidyo and Zoom.
Logitech is launching the BRIO in markets worldwide at $199. Two different box styles will be offered, a plain bulk edition for businesses and an eye-catching coloured one for retail stores. The latter uses Logitech’s recently overhauled brand style, designed to modernise the company’s image.
