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article imageiOS 10 is suddenly a lot more popular

By James Walker     Oct 12, 2016 in Technology
Over 50 percent of compatible iPhones and iPads have been upgraded to iOS 10, according to an official statement from Apple. While uptake is impressive, it hasn't achieved the same momentum as last year's iOS 9. Some third parties are disputing this.
As AppleInsider reports, Apple announced that 54% of eligible devices are running iOS 10 last week. According to the company's pie chart, published on its developer support website, 38 percent of users are still running iOS 9. Older versions of iOS account for the remaining eight percent of customers.
Before the release of iOS 10, iOS 9 was installed on 38 percent of devices. Its share has dropped by 50 percent in just a month as users have flocked to iOS 10 in a way new Android versions cannot achieve. Apple regularly issues reminders that the lack of fragmentation in its ecosystem allows it to push updates regularly and to the vast majority of its customers.
There are now more iPhones and iPads running iOS 10 than iOS 9. However, iOS 10 hasn't seen the same adoption drive as last year's release achieved. iOS 10 was launched to the public on September 9. Data from analysts Mixpanel reveals it didn't reach 50 percent adoption until three weeks later. With iOS 9, Apple managed to get 50 percent of compatible devices running the new release within four days of its launch.
Data from Mixpanel shows iOS 10 adoption suddenly accelerated at the end of September
Data from Mixpanel shows iOS 10 adoption suddenly accelerated at the end of September
Mixpanel
Some third-party tracking companies believe iOS 10 is actually used by more people than Apple's official figures suggest. Mixpanel's data suggests iOS 10 had a 67.25 percent share of the ecosystem on Monday, reducing iOS 9's to 28.34 percent and older versions to 4.41 percent. Mobile marketing firm Fiksu has also released similar figures. Both companies show iOS 10's market share barely grew after its release. Only towards the end of September did it suddenly begin to climb.
This unexpected acceleration in iOS 10's adoption has taken the tracking firms by surprise. "We've never seen this kind of acceleration in the adoption curve for an iOS upgrade," Tom Cummings, Vice President of New Market Strategy at Fiksu said to TechCrunch. "After a lacklustre first two weeks, a combination of increased emphasis by Apple and improved user confidence in iOS 10 is pushing adoption rates to new heights."
The firm speculated that Apple may have delayed the pushing of update prompts to its users this year. Traditionally, Apple has opened iOS up to everyone on the same day, causing a rush of traffic to its servers and limiting download speeds for all. It could have attempted to balance the load more evenly with iOS 10, deliberately slowing the adoption. Alternatively, customers may have been put off the upgrade by reports of bugs and performance problems on older hardware.
iOS 10 includes new features and improvements across the operating system. The lock screen has been redesigned with new notifications, Siri has been expanded and there's extended support for 3D Touch. Apple has also reworked many of its stock apps, rewriting Apple Music with a new interface and adding personalised emoji to iMessage.
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