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article imageHeartland States set to beat Coastal elites in technology

By Tim Sandle     Aug 29, 2020 in Technology
Startups are the vibrant drivers for boosting the economy, especially in the technology sector. In the U.S. the hottest areas are not necessarily the established areas, but the so-called mid-country 'heartlands'.
The company Mendix has analyzed thousands of job adverts for U.S. software developers against three million U.S. households. The survey results have been passed on to Digital Journal. This review was undertaken to help establish which states are the growth hubs for technology development. As the economy attempts to get back on track, technology firms are seen as key to the revival. Mendix develops low-code, designed to make things easier for companies to create applications without as many developers on staff.
Interestingly, Silicon Valley is not the place with the highest demand for developers at the present time. The area that has the strongest growth trajectory is Cumberland County, New Jersey.
As a challenge to the so-termed “coastal elite” regions being the technology hot-spots, there are other areas that have the highest demand for developers. These are areas that are more often considered to be mid-state heartlands, and they include:
Minnehaha County – S. Dakota
Pontotoc County - Mississippi
Ouachita County - Arkansas
Rock Island County - Illinois
Iroquois County - Illinois
Ector County - Texas
Morgan County - Utah
Roanoke County - Virginia
Stearns County - Minnesota
The survey also reveals that, unsurprisingly, that the COVID-19 has changed everything, launching a cascade of disruption. There are other trends to note, however, and businesses should take note of these. For example, companies are decentralizing talent away from established tech hubs using virtual teams and cloud technology. Despite the shifting from geographical areas to virtual ones for digital services, in terms of employment it stands that 92 percent of the job adverts analyzed require a specific location.
The research indicates which regions are most likely to become more competitive (what are also called 'fly-over states', to indicate ordinarily less interesting locales). Identifying these areas is important for the post-coronavirus economic recovery.
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