Google first demonstrated its Project Jacquard technology back at its I/O developers event in 2015. At the time, it had only created 1-inch square pieces of fabric to show off the concept. Invented by the company’s Advanced Technology and Projects Group (ATAP), Jacquard has remained in development and is now ready to see a small-scale commercial launch.
Google and Levi’s are readying a new version of the Levi’s Trucker Jacket. Called the Levi’s Commuter X Jacquard by Google Trucker Jacket, it features Jacquard fabric integrated into the sleeves. You can control your devices without having to hold them, letting you acknowledge a message or adjust the music volume while keeping your phone in your pocket.
Promotional videos show how the futuristic tech could help you on your commute around your city. If you cycle, you can’t use your phone while you’re on the move, preventing you from checking your location or finding out how far it is to your destination. If you’re wearing the jacket, you can tap the sleeve to get information delivered to your headset.
The material used in the jacket is described as a modern version of denim that’s “interactive and yet authentic.” According to the two companies, the fabric is indistinguishable from Levi’s regular garments. A small smart tag integrated into the jacket powers the connected features and contains the electronics that make the system work. When the jacket needs to be washed, the tag is detached and then treated like regular denim.
Currently, the jacket can be used to control basic mobile apps commonly used while on the go. It’s clear that Google and Levi’s are still thinking about potential applications of the technology. All of the examples are based around commuting using typical maps and music apps.
There could be potential traffic concerns if cyclists are distracted by their mobile or regularly reach over to swipe their jacket arm. Google is yet to pitch Jacquard in any other environment though, owing to its radically new nature. It remains to be seen whether smart clothes will really go mainstream in the future.
“Jacquard allows wearers to control their mobile experience and connect to a variety of services, such as music or maps, directly from the jacket,” Google explains. “This is especially useful when it might be difficult to use the smart phone, like when you are riding on your bike.”
Levi’s said that new features will arrive over time, making software updates for your clothes a reality. Sales of the connected trucker jacket are likely to be low though, due in part to the $350 price tag.
Google remains optimistic that Jacquard has a place in the future, continuing to develop it for seamless integration with real fabrics. The company is working on more ways of deploying the tech beyond it being a simple smartphone companion. As even smartwatches have failed to fulfil this role, Jacquard may need to carve out a new niche if it’s to be universally accepted.
