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article imageFireplay is creative lead of Justin Timberlake's halftime show

By Markos Papadatos     Feb 4, 2018 in Technology
Minneapolis - On February 4, Fireplay was enlisted as a visual creative lead for the Super Bowl LII halftime performance of global music star Justin Timberlake.
Fireplay is a full service, multidisciplinary creative and design studio. Nick Whitehouse, the co-founder of Fireplay, noted that Timberlake asked Fireplay to help produce and conceptualize the visual creative elements for this year's Super Bowl LII halftime performance, thanks to their successful 12-year collaborative history together.
Whitehouse added that Fireplay was stoked to be a part of his creative team, where they worked with the halftime show's designers and producers; moreover, they lead the charge for the actual staging, the video content, lighting, and special effects.
Fireplay s Artistic Concept Renders
Fireplay's Artistic Concept Renders
Photo courtesy of Fireplay
For this year's halftime show, Timberlake had asked Fireplay to assist in the creation of a visual setting for every musical moment. The Fireplay team provided an intimate laser club setting, a sprawling mirror solar array, to a party in the stands with the fans, thus creating a landscape from each musical moment, which allowed Timberlake to shine as a live performer.
One of the highlight moments in his halftime show was his moving tribute to Prince. Fireplay was a part of that team that helped create that epic moment with TImberlake.
Fireplay s Artistic Concept Renders
Fireplay's Artistic Concept Renders
Photo courtesy of Fireplay
The 2018 halftime show performance during Super Bowl LII lasted 13 minutes. It was directed by Hamish Hamilton; moreover, Ricky Kirshner served as the executive producer, with production design by Bruce Rodgers and lighting design done by Bob Barnhart.
Fireplay s Artistic Concept Renders
Fireplay's Artistic Concept Renders
Photo courtesy of Fireplay
To learn more about Fireplay, check out its official homepage, and follow them on Twitter.
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