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article imageDisney to launch new 'Disney Play' to compete with Netflix

By Markos Papadatos     Aug 27, 2018 in Technology
On August 27, Disney announced that it is setting up a new service, "Disney Play," in order to compete with the rival streaming service Netflix.
It has been one year since Disney made its intentions clear to the public that it will compete with Netflix. It was reported by TechCrunch that Disney is starting to slowly pull its content away from the streaming service. It does not intend to launch this new platform until the following year, however, its name was revealed as "Disney Play" by chairman and CEO Bob Iger.
According to Fortune, it is a "planned direct-to-consumer service," which will be the company's greatest priority in 2019. Disney has a strong existing catalog of films and television, and it revealed that it has some big titles coming up on the horizon.
These highly anticipated Disney films will include Captain Marvel, Dumbo, Toy Story 4, a new live-action remake of The Lion King, Frozen 2, as well as the new Star Wars film.
The exact date and pricing for the "Display Play" service have yet to be announced, but Iger promised that it will be lower than Netflix's monthly fee, which is certain to attract more users. An approximate time frame for the launch of "Disney Play" is in the fourth quarter of 2019, as mentioned in Fortune.
According to Variety, Disney is counting on Pixar, Star Wars, Marvel, as well as the other branded properties to help boost interest in this new platform. Iger noted that the new rate will be less than the monthly fee that Netflix charges, which is anywhere from eight to $14. This reflects Disney's "lighter content load," and rightfully so.
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