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article imageDigital transformation is reshaping communications

By Tim Sandle     Oct 10, 2017 in Technology
As companies move through the digital transformation process one consequence is the reshaping of communications. Notably this often includes communications platform-as-a-service for customer engagement and greater use of cloud computing.
New analysis by communications provider TeleSign focusses on communication strategies, as both a driver for digital transformation and a consequence of an intensification of digital transformation.
Survey says
TeleSign polled 502 customer communications professionals for the survey. The outcome of this, Information Management reports, was that 87 percent stated that communicating via SMS/text, voice and other cloud communications channels is now vital for an organization’s success.
Those companies that had adopted cloud computing solutions tended to show greater productivity and profit compared with those who had yet to adopt. The main reason for this appears to be that embedding communications into company websites and mobile apps tends to lead to better customer satisfaction.
The main uses for cloud computing, according to the survey were:
-Sending alerts
-Sending notifications and reminders
-Issuing marketing messages
-Enabling two-way communications
-Streamlining account registration
-Protecting accounts with two-factor authentication
Core areas of communication growth
The core areas of growth in communications are with cloud computing in general and with platform-as-a-service, which is a category of cloud computing services. The aim is to provide clients with a platform to develop, run and manage applications without the difficulties associated with building and maintaining the infrastructure typically needed. In other words, it helps developers to create and test apps without having to be too concerned about the underlying infrastructure.
Most of this communication from the cloud will be to mobile devices. There are around 2.8 billion smartphones in the world, according to CRN, and the smartphone is the main digital personal assistant for businesses. Despite progress, TeleSign's results show that only 29 percent of the businesses polled believe themselves to be at an advanced stage of digital transformation.
More about Communications, digital transformation, platformasaservice
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