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article imageAutomotive trends, from Car-as-a-Service to Mobility-as-a-Service

By Tim Sandle     Sep 16, 2017 in Technology
Mobility-as-a-Service is a developing trend in transportation, signaling a partial shift away from personally owned modes of transportation towards mobility solutions.
The main driver for Mobility-as-a-Service (or Transportation-as-a-Service) is through the construction of unified gateways that allows consumers to create and manage their trip, where the users can pay for the entire with a single account. Some business analysts call this part of the "collaborative consumption" paradigm, leading to integrated services.
This technology is being tested for both leisure travelers and for businesses transporting goods within a supply chain. Already there are mobility service providers who provide travel focused services like ride-sharing and e-hailing services, bike-sharing programs, and car-sharing services as well as on-demand "pop-up" bus services. In the near future, self-driving cars will form part of this integrated network.
Payments for Mobility-as-a-Service solutions are either by monthly payments, for when the services are used regularly; or as single payments, for occasional use. For car owners, as well as businesses that maintain their own fleet, the mobility option may well prove to be a less expensive option than the traditional model of owning a vehicle. Indeed Uber has announced plans to transition its app to a fully autonomous service and market this as a cheaper option for consumers than car ownership (some economists are predicting the end of car ownership in the longer term). As an example of how businesses can come together to develop integrated transport services, the Mobility as a Service (MaaS) Alliance is an international public-private partnership that has been formed to create the foundations for a common approach to mobility services into one single, open market.
The benefits to businesses are not only with transporting goods, for businesses involved in running transportation systems or who develop the technology for such systems, the multiple trips and the payments collected lead to the generation of useful data which can be analyzed to decipher customer or consumer travel trends. In turn such data can be be used to drive service improvements.
There is also ample scope for app developers, with an emerging market in personalized apps designed to serve travelers and to deliver information in real-time to help avoid congestion and delays, and also to enable the customer to obtain the best price for the journey.
More about MobilityasaService, Cars, Transport, Travel, Vehicles
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