Remember meForgot password?
    Log in with Twitter

article imageASUS unveils upgraded family of ZenFone Android smartphones

By James Walker     Aug 17, 2017 in Technology
ASUS has unveiled its new family of ZenFone smartphones comprising four handsets to expand the company's range. The devices are separated into two different series, including a dedicated "Selfie" range aimed at people looking for a social media device.
ASUS dedicated its entire launch event to the theme of photography. Every member of the new ZenFone range is designed around its camera. All of the devices come with either dual rear or dual front cameras, a first in the industry.
ZenFone 4
The ZenFone 4 has a 5.5-inch display and a Snapdragon 660 or 630 processor. Its dual-camera system is claimed to offer superior low-light performance compared to conventional single-lens setups. As dual cameras become common across Android devices, ASUS is signalling it wants to be ahead of the field.
For customers looking for a more performance-oriented device than the ZenFone 4, the ZenFone 4 Pro takes the helm at the top of the range. It’s a flagship device with specs to suit, boasting a Qualcomm Snapdragon 835 processor with a Qualcomm Adreno 540 GPU. It comes equipped with an impressive 6GB of RAM and uses a high-end Sony imaging sensor for each of its three cameras.
ASUS ZenFone 4 marketing image
ASUS ZenFone 4 marketing image
The ZenFone 4 Pro is also engineered for endurance. It's got a massive 3,600mAh battery but a relatively small 5.5-inch Full HD display. In an age where Quad HD (2560 x 1440) is now standard, the lower 1920 x 1080 resolution of ASUS' handset may disappoint some users. However, few customers will actually notice the lower pixel density.
The side effect of having fewer pixels will be more apparent. ASUS claims the ZenFone 4 Pro can last for up to two weeks on standby, making it one of the longest running handsets on the market. When it does need to be charged, 50 percent capacity is reached within 30 minutes.
ZenFone 4 Selfie
Besides the regular ZenFone 4-series, ASUS is introducing a selfie-focused side-line. It also offers two handsets in standard or "Pro" form. As the name implies, both are intended to offer a selfie-focused experience with improved front camera performance.
ASUS ZenFone 4 marketing image
ASUS ZenFone 4 marketing image
The ZenFone 4 Selfie has a 20MP front camera and a Softlight LED flash that creates softer skin textures. The camera has a super-wide-angle 120-degree field of view, making it ideal for group shots while out with friends. As with all of ASUS' new handsets, it's a dual-lens setup that makes selfies in low light a possibility.
Supplementing the ZenFone 4 Selfie in predictable fashion is the ZenFone 4 Selfie Pro. It bumps the specs up from the standard Qualcomm Snapdragon 430 to a more powerful Snapdragon 625. The RAM is also increased to 4GB and the 20MP front camera is replaced by an even sharper 24MP one.
"The best mobile photography experiences"
ASUS' ZenFone line of smartphones has been growing in popularity over the past couple of years. The company's launch today seems to be a push to increase the brand's mass appeal, offering features focused on social experiences.
ASUS ZenFone 4 marketing image
ASUS ZenFone 4 marketing image
READ NEXT: Nokia unveils its new flagship smartphone
"With the ZenFone series, we have always been committed to enabling the best mobile photography experiences and empowering consumers to capture every precious moment of their lives and easily share them with their loved ones," said ASUS Chairman Jonney Shih. "We are very excited to announce the availability of the ZenFone 4 family."
The ZenFone 4 family is available from today in regions worldwide. Pricing will vary depending on your country and model choice. Engadget reports that the base ZenFone 4 will start at $399 in the U.S. with the Pro coming in at $599. The ZenFone 4 Selfie is a lower-end handset with pricing to match. It'll cost $279 or $379 for the Pro.
More about Asus, asus zenfone, Smartphones, Android, Devices