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article imageApple TV Plus video-on-demand service enters a crowded field

By Karen Graham     Sep 16, 2019 in Technology
Apple surprised investors and consumers alike when it announced the pricing for its subscription video-on-demand service Apple TV+ at its September event. Apple's streamlining service will cost just $4.99 per month for U.S. subscribers.
On September 10th, the Cupertino, California-based technology giant held its annual event to announce a new generation of iPhones. The event wasn't just about new iPhones, though. There were new iPads, new Apple Watches, and launch dates for Apple Arcade and Apple TV Plus.
Apple explained what Apple TV Plus is all about - sort of. With a budget of about $6 billion to rope in some of Hollywood's biggest stars, Apple TV Plus will launch Nov. 1 for $5 a month. People who buy a new Apple gadget get to watch free for a year, while everyone else qualifies for a seven-day free trial.
The biggest draw for Apple, reports BNN Bloomberg, will be the price - which undercuts most of its competitors, including Netflix Inc., Inc., Hulu and AT&T Inc.’s HBO. They will even beat the Disney+ streaming service that premiers November 1 with a huge catalog of titles at $6.99 a month. Netflix’s entry-level subscription is US$8.99 a month in the U.S.
The move into services is basically to generate revenue - or as they say, make a profit - from the company's large base of Apple product users. Instead of having a large catalog of titles, Apple TV+ will focus on original movies and TV shows.
Watch Apple TV+ on the Apple TV app.
Watch Apple TV+ on the Apple TV app.
So far, according to Cnet, there are nine confirmed titles, including a drama starring Reese Witherspoon and Jennifer Aniston, a post-apocalyptic thriller starring Jason Momoa and a comedy about poet Emily Dickinson starring Hailee Steinfeld.
A list of the confirmed titles available at launch
See, the post-apocalyptic thriller starring Momoa
The Morning Show, the drama about a morning news broadcast starring Witherspoon, Aniston and Steve Carell
Dickinson, the comedy about poet Emily Dickinson as a young woman starring Steinfeld
For All Mankind, an alternative retelling of the space race
A program featuring Oprah Winfrey
Helpsters, a Sesame Street spinoff
Ghostwriter, a kids program about four youngsters who team up with a ghost in a neighborhood bookstore
Animated series Snoopy in Space
The Elephant Queen, a documentary film about a mother elephant
Apple still generates the bulk of its profits from the sale of hardware, but as the company gets more into the services domain, some analysts say Apple TV+ could top 100 million subscribers in the next five years, which would make it a major challenger to Netflix and Amazon.
More about apple tv plus, Competition, Marketing, new versions of iPhone, Netflix
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