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article imageApple set to dominate smartwatch market

By Tim Sandle     Feb 3, 2017 in Technology
Technology giant Apple is ahead in smartwatch sales and analysts predict that the computer form will go onto dominate the market. However, some predict that this part of the wearables market will shrink without innovation.
According to Marco Ricci, writing for PharmaPhorum, Apple is clearly leading the way in the smartwatch market. However, there are signals that the rate of growth overall for smartwatches is slowing and a significant downturn could occur unless a new and innovative product is produced. Even with its dominance, Apple has not been without its problems as Digital Journal's James Walker recently reported in a review of the Apple Watch Series 2.
Further data from market analysts Strategy Analytics indicate that the Apple Watch recorded a 63 percent global market share for the fourth quarter of 2016, putting it well ahead of other manufacturers like Samsung. However, while Apple stands dominant, the overall market grew by just 1 percent for the quarter (equating with 8.2 million units shifted). Given that this included landmark sales periods like Black Friday and Christmas, the growth figures don't look too healthy for the wearable devices.
Things look bleaker for Apple's main rival in the smartwatch stakes. Here Samsung saw a 38 percent fall in fourth quarter shipments, as sales fell from 1.3 million in 2015 to just 0.8 million in 2016. Sales of alternative devices, like Fitbits, have also been slower than anticipated.
These figures suggest that something new and more innovative is needed to revive the smartwatch market. This could include using wearables for disease detection or for helping couples conceive, by tracking fertility signs.
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