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article imageWorld Cup 2014: Most talked about event ever on Facebook

By Sherene Chen-See     Jun 30, 2014 in Sports
There has never been an event - sports or otherwise - as popular on Facebook as this year's World Cup. As of today, there have been 1 billion World Cup-related posts, likes, and comments since the event began on June 12.
Matches involving Brazil have garnered the most attention, according to Facebook's newsroom. For example, the match that saw the highest level of Facebook conversation was the opener between Brazil and Croatia, which brought in more than 140 million Facebook interactions (posts, likes, and comments).
The second-highest level of conversation for any World Cup match was on Saturday, related to the match between Brazil and Chile. That game brought in 75 million interactions on Facebook.
The most engaging post by any player during the World Cup was made by Brazilian forward, Neymar. The photo he posted of himself and teammate Hulk has so far gathered over 2.5 million likes and more than 70,000 shares.
Neymar leads in terms of most popular Facebook posts, followed by teammate David Luiz, Argentina's Leo Messi, Portugal's Christiano Ronaldo, and Germany's Bastian Schweinsteiger.
The 2014 World Cup has proven more popular on Facebook than numerous other events this year, says Mashable. In comparison, the Winter Olympics in Sochi generated about 120 million interactions, and the Super Bowl generated 185 million interactions.
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