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article imageAds on front of NHL jerseys are coming, league exec says

By Marcus Hondro     Nov 7, 2014 in Sports
For many NHL fans this is going to be really bad news: jersey ads are coming. It's not known when, or what they'll look like, but NHL chief operating officer, one John Collins, said that sooner or later they'll be here.
In a lengthy, wide-ranging piece in Sports Business Daily Ian Thomas writes that "...Collins said that jersey sponsorship is both 'coming and happening' and noted that jersey branding by manufacturers is already a form of jersey sponsorship."
There was no time-frame and no comment on all this from the league's big boss, Gary Bettman, but there was from a guy named Frank Brown, who is a spokesperson for the NHL. Mr. Brown told CBC News Network in an email that "This is not by any means a front-burner topic. The matter is not under formal consideration at the moment."
Not quite the denial most of you are likely hoping for.
Advertisements on team jerseys are big in Europe, in hockey, football/soccer (in that sport in North America's MLS, too) and other sports. The thing NHL fans might suggest is that the league is already making a ton of money - do they need more? Money gained by taking away originality, identify, a team's brand as a thing connected wholly to the city they play out of?
It appears they do.
For some fans this will harken them back to the 70s when there were no ads on the boards of NHL rinks. That all began in 1980. Collins, incidentally, also commented on the boards of NHL arenas. He said that the league has been testing a new kind of advertising on the boards, one that uses digital replacement technology.
Like ads on player's jerseys that are coming, digital ads will then be able to move about.
More about NHL, Gary bettman, jersey ads
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