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article imageOp-Ed: Why is Floyd Mayweather stalling on decision to face Amir Khan?

By Leo Reyes     Feb 11, 2014 in Sports
The fight between Floyd Mayweather and Amir Khan appears to have been sealed even before the unbeaten champion traveled to South Africa to help revive boxing in the country where the sport once enjoyed immense popularity.
The reason it is being held in abeyance has something to do with selling and promoting the fight and gaining advertising mileage with the ongoing media frenzy over the just-concluded Pacquiao-Bradley press tour.
Mayweather is noted for being a marketing and promotional savvy as evident in the substantial revenues he has generated for his most recent fights including the Mayweather-Alvarez bout where he nearly broke his own pay-per-view (PPV) record against Oscar de la Hoya in 2007.
Now that the Pacquiao-Bradley rendezvous with media is over, fans could expect Mayweather to announce his next opponent. Then he will have his own media tour which will most likely dwarf the hype generated by the recent Pacquiao-Bradley rematch press tour.
Mayweather is particularly good in timing which is very important in the launching of a project or an advertising and promotional campaign.
The poll that Mayweather conducted on his website is another brilliant promotional move that benefited him two-fold. First, he was successful in using it to buy time and justify the delay of his announcement of his next opponent. While the survey was being conducted, fans have been angered by the unexpected choice of Marcos Maidana in the early part of the survey.
The more controversy the fight generates, the more media mileage it will create and the more revenue it will generate.
Fans who are updated with the recent match up news knew that Maidana has already agreed to a rematch with Adrien Broner. So why is he being resurrected as Khan's rival for the Mayweather fight?
Secondly, the survey validates that Khan is Mayweather's rightful challenger as shown in the result with Khan winning over Maidana in the final poll count.
Mayweather will not only anchor his decision to choose Khan based on the result of the survey but he will now appear like a real match maker by being equitable and fair in his choice.
Early on, Mayweather knew that Khan is the only financially viable opponent at this time as Maidana is not yet a PPV attraction.
Fans can therefore expect Mayweather to pick Kahn in the next few days as his next opponent for his May 3 fight at the MGM Grand Garden Arena in Las Vegas, Nevada.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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