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article imageOp-Ed: What can Miguel Cotto, Timothy Bradley do to make fight happen

By Leo Reyes     Jul 8, 2014 in Sports
One of the fights that boxing fans and supporters want to see happening this year is the proposed fight between WBC middleweight titleholder Miguel Cotto and former WBO welterweight champion Timothy Bradley.
But promoter Bob Arum could find it difficult to arrange the fight despite the fact that both fighters have fought under his own Top Rank Promotions umbrella.
The reason is that Cotto has enjoyed fighting in the middleweight limit of 160 pounds while Bradley is comfortable at 147 welterweight limit.
The best option for both fighters is to meet halfway at 154 if they want to please their fans who are clamoring for a blockbuster boxing fight before the end of the year.
But will Cotto agree to go down to 154 when he enjoyed dismantling top-rated Sergio Martinez to the delight of the crowd at the Madison Square Garden in New York last month?
Similarly, Bradley, who has never fought at 154, could find it hard to move up from his best fighting weight of 147 pounds.
Cotto has found it disastrous to go down below 155 as he did when he lost to Manny Pacquiao via TKO in 2009.
For his part, Bradley may be hesitant to move up to meet Cotto halfway as he is tailor-made as a legitimate welterweight because of his height and smaller body frame.
But the public clamor for them to face each other in the ring is slowly building up which makes the fight one of the most lucrative outside of the Mayweather fight in September and Pacquiao's fight in November.
Should Bradley reject Cotto at 154, the Puerto Rican champion can turn to Canelo Alvarez for his next fight. That is of course dependent on the outcome of the Alvarez-Lara fight on July 12.
If Alvarez is victorious over Lara, there would be no weight issues in the fight negotiations as they are both active middleweight fighters.
Also, fans will definitely enjoy a Cotto-Alvarez showdown more than the Cotto-Bradley fight. Alvarez and Cotto enjoy tremendous fans support from their home countries as well as the Latino community in the US.
Manny Pacquiao and Timothy Bradley stand toe-to-toe during a weigh-in prior to their WBO welterweigh...
Manny Pacquiao and Timothy Bradley stand toe-to-toe during a weigh-in prior to their WBO welterweight world title bout in Las Vegas on April 11, 2014
Jeff Gross, Getty/AFP
The problem here is that Arum, who appears to be acting as Cotto's promoter once again, wants the fight to happen next year probably because of the scheduled September fight of Floyd Mayweather.
He knows that it would be very hard to sell tickets to the fans for two pay-per view (PPV) fights that are scheduled to happen just weeks apart.
Still, the mounting clamor for the fight to happen this year could change Arum's decision on the Cotto-Alvarez showdown.
As a businessman, Arum knows the fight will definitely make money because of the expected support of the Mexican and Puerto Rican fans.
Since Mayweather is fighting on Sept. 13 and Manny Pacquiao on Nov. 22, the proposed Cotto-Alvarez fight can play out mid October, giving each fight at least a month in between for added marketing and promotional efforts.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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