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article imageOp-Ed: Floyd Mayweather not ready to face Manny Pacquiao next year

By Leo Reyes     Dec 29, 2013 in Sports
Floyd Mayweather has been busy in the last couple of days engaging potential opponent Manny Pacquiao in a comical and sometimes insulting play of words to make it appear that he is now ready to face Pacquiao in the ring after three years of failed talks.
Mayweather is set to return to the ring on May 3 against an opponent that has yet to be chosen from his short list of candidates.
The unbeaten fighter from Grand Rapids, Michigan, has indirectly named Amir Khan of the United Kingdom, Marcos Maidana of Argentina and Manny Pacquiao of the Philippines in his short list.
Among other things, Mayweather made fun of Pacquiao's tax issues with the US Internal Revenue Service (IRS) and his stunning knockdown loss to Mexican counter-puncher Juan Manuel Marquez.
In Mayweather's "Christmas Card" message posted on his Twitter page, the unbeaten champion depicted Pacquiao as a sore loser in and outside the ring. He also made fun of Pacquiao's refusal to take his $40 million purse offer to face him in the ring with zero pay-per-view (PPV) share.
The pound-for-pound king also posted a photo of Pacquaio's stunning knockout loss to Juan Manuel Marquez of Mexico. View Mayweather's Twitter post here.
Mayweather's continued Internet attack on Pacquiao prompted fans of the Filipino star to respond to Mayweather's insulting memes.
Pacquiao's version of his "Christmas Card" message depicts some situations where Mayweather made excuses for not facing him in the ring and his continued call for him to junk Bob Arum as his promoter so he could sign him up under his promotions firm. Pacquiao's own version of his memes can be viewed here.
The exchange of cards between Mayweather and Pacquiao agitated fans of both fighters, with their Twitter posts going viral. Some of Mayweather's fans and supporters say Pacquiao does not deserve a fight with Mayweather on account of his two straight losses and his low PPV buys during the Rios fight.
But Pacquiao's fans continue to taunt Mayweather, comparing him to a chicken who is scared to fight, a coward and a cherry-picker. Click here for more of the viral memes.
But seriously, it appears that Mayweather is just trying to earn extra media mileage for his May 3 fight at the MGM Grand.
Mayweather is known for his marketing and promotional expertise and for him to score extra points, he has to capitalize on Pacquiao's soaring popularity as a result of the Filipino's impressive comeback fight against Rios in Macau last month.
Filipino boxing superstar Manny Pacquiao
Filipino boxing superstar Manny Pacquiao
With permission from Jun Aquino
Pacquiao continues to hit the limelight with his charity work at home including his personal involvement in the relief and recovery efforts in Typhoon-battered areas following the devastation caused by Typhoon Haiyan that killed over 6,000 people in central Philippines.
Right after his victory over Rios, the United States IRS and the Bureau of Internal Revenue (BIR) in the Philippines have made public Pacquiao's huge tax obligations, prompting the agencies to freeze his bank deposits and other assets.
The tax issues, his upcoming fight as well as the controversies behind his financial condition continue to put Pacquiao in the spotlight.
Media people say that any publicity (good or bad) contributes to the popularity of the person seeking it. However such person must have a good PR man or publicist to turn bad into a good publicity.
In Pacquiao's case, he seems to have a knack at turning publicity from bad to good. A case in point is his tax issues with IRS. News came earlier saying his tax problem with IRS has been settled. Such news will most likely dispel rumors that Pacquiao is headed toward bankruptcy.
A good PR man or publicist is expected to bombard media with this positive news in order to offset the negative effects of the controversial tax issue.
The same principle works for Mayweather. He knows how to promote or publicize at the right time. He is aware that Pacquiao is the talk of the day and if he joins the fray, he knows he will reap the rewards.
At this time, Mayweather is talking not because he is now ready to face Pacquiao in the ring but he is merely seeking more publicity for his upcoming fight.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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