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article imageOp-Ed: Bob Arum could be grooming Chris Algieri as next cash cow

By Leo Reyes     Jul 22, 2014 in Sports
Top Rank Promotions owner Bob Arum could be taking chances with WBO light welterweight champion Chris Algieri in his frantic effort of looking around for a possible replacement for retirement- bound Manny Pacquiao.
Arum has just signed up Algieri to be Pacquiao's next opponent when the Filipino star returns to the ring on Nov. 22 at the Cotai Arena of the Venetian Resort & Casino in Macau, China.
Algieri is coming off a controversial split decision victory over Ruslan Provodnikov to become the new WBO light welterweight champion.
Pacquiao, who will defend his WBO welterweight title against Algieri, is fresh from a unanimous decision victory over Timothy Bradley in a rematch held at the MGM Grand Garden Arena in Ls Vegas, Nevada last April.
Pacquiao has been Arum's top money maker in the last 10 years and his pending retirement from pro boxing keeps Arum busy looking for his replacement.
Arum isn't just looking for someone who is young and unbeaten to replace Pacquiao when he retires but he wants the replacement to be a future pay-per-view (PPV) attraction like Pacquiao.
Pacquiao has been giving Arum an average of 1 million in PPV numbers prior to his loss against Juan Manuel Marquez in 2012.
Algieri was unknown in the boxing community when Arum picked him to face Ruslan Provodnikov, a former sparring partner of Pacquaio and one of the upcoming fighters in his Top Rank stable.
Algieri has the right qualifications to succeed Pacquiao as Arum's new cash cow for a number of reasons.
First, he has an impressive professional record being undefeated in 20 professional fights. He holds the same accomplishment as a former kick boxer before shifting to real pro boxing.
Secondly, he seems easy to promote not because of his unblemished record but he can interact well with media to articulate on issues related to boxing in general and about his career in particular.
Like Pacquiao, who has become a good role model not only for his rags to riches story but also for his charitable works, Algieri can likewise become a role model image because of his own unique personal and intellectual accomplishments.
Arum can build a strong fan base for Algieri by keeping him accessible to media to project his good role model image.
Coach Freddie Roach with the Pacman during the San Francisco leg of the press tour announcing their ...
Coach Freddie Roach with the Pacman during the San Francisco leg of the press tour announcing their WBO Welterweight Title Fight against Miguel Cotto at the MGM Grand, Las Vegas on November 14, 2009
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A good publicist can do the job for Algieri to eventually succeed Pacquiao as Arum's top money maker.
But what happens if Algieri suffers his first defeat against Pacquiao?
It won't be an issue if Algieri's publicist does his job right. The idea of getting Algieri to face Pacquiao in the ring is for him to share the spotlight with the eight-division world champion.
Win or lose, Algieri will become very popular once he joins Pacquiao in the upcoming media tour and the moment he shares the ring with Pacquiao on fight night, Algieri becomes an overnight celebrity.
Pacquiao shot to stardom when he already had three losses in his career and still he managed to stay on top of his game for over a decade.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
More about Manny Pacquiao, Bob arum, chris algieri, Boxing
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