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article imageMeet Keirsten Sires: Co-founder of Locker Room Talk Special

By Markos Papadatos     Jan 4, 2017 in Sports
Sports journalist Keirsten Sires is the co-founder and CEO of Locker Room Talk. She chatted with Digital Journal about how she started her platform, and opened up about her proudest sports interviews.
"Locker Room Talk started as a class project at Skidmore College in an entrepreneurship class," she said. "Our focus was to figure out how to start a company of our choosing throughout the semester, and we ended up taking the idea and bringing it to life. My partner, Nick Petrella, was the one who came up with the idea for college athletes to have the ability to rate their coach in order for high school athletes and families be more informed during their college recruiting process."
Sires continued, "We started Locker Room Talk in 2014, but it became a functioning website in November of 2015. That being said, I have been doing it full-time since the summer of 2015."
Regarding her job description, she said, "I am co-founder and CEO of Locker Room Talk, but with a start-up with a small team, that can mean a lot of different things. I am really involved in every aspect of the site, but my main focus right now is to grow the user base, gain exposure in the high school athletic world as well as overseeing general day to day tasks that my awesome team performs."
On her future plans, she said, "My future plans for Locker Room Talk include having assistant and position coaches as well as strength trainers on the site. I think that will really give Locker Room Talk a dynamic, well rounded view of what your experience will be like at the college an athlete chooses to attend. Also, making the site really user friendly, so if anyone has any suggestions, always feel free to reach out."
Her proudest interviews in sports include Troy Polamalu, Eddie George and James Blake. "They're all extremely successful athletes in college and professionally, as well as amazing people that want the absolute best for the next generation of college athletes. They all offered great insight on their personal experiences, especially what challenges they had to overcome," she said.
When asked about her dream sports interview choices, Sires picked Dalvin Cook and Nick Saban. "I saw Dalvin Cook in the FSU vs. Clemson game last year and he is such a beautiful player, and I think he'd be able to offer a really unique perspective on college athletics as well as his personal recruiting experience. He also seems like a really cool guy based on the show A Season With Florida State. Nick Saban is one of the best coaches in college football. We have been doing a series with Hudl, where we interview college coaches on what they look for in a recruit, what it’s like to be a college player at that school and more. I would love to be able to get his insight and a glimpse of how he recruits."
Sires shared that as a college athlete herself, she is motivated by the next generation of athletes. "I went through an interesting and uninformed recruiting process, which gives me an interesting perspective on recruiting and college sports. I loved Skidmore and being a college athlete there, and I hope every future athlete feels the same way about their decision," she said.
She inspired aspiring sports journalists to go out of their comfort zone, and be aggressive. "If you don't ask, you'll never get the interview. Contrastingly, if you do ask, the worst they can say is no," she said.
Sires concluded by defining the word success. "For me, success even though it may be cliché, is really believing in what you're doing each day. I can't imagine being in a job where I wasn't 100 percent passionate about what I was doing."
To learn more about Locker Room Talk, check out their official website.
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