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article imageGerman prince to display Mexican style at Russian olympics

By Joe Duarte     Feb 4, 2014 in Sports
Sochi - Prince Hubertus of Hohenlohe-Langenburg will again be representing Mexico at the 2014 Winter Olympics in Sochi, Russia. This will be the sixth time that the now 55-year-old has represented his country of birth at the Olympics.
However, what’s making headlines for him again is his choice of racing suit, which he publicly unveiled at his birthday party a week ahead of the games’ opening in Sochi. As with many other articles of elite athletic attire, the suit was made by Kappa.
Known for the flamboyant design of his racing suits, Hubertus has chosen a Mariachi-band theme (complete with simulated ruffled shirt and red cummerbund) for the 2014 games, reportedly in a nod to Mexican culture and heritage. The alpine skier last represented Mexico at the 2010 Olympics in Vancouver, where he was the oldest competitor in Olympic history and wore a Desperado-themed racing suit complete with bandoleers.
In an interview with The Telegraph, Hubertus claims that as a photographer and artist he likes to key on visuals, which explains his choice in racing suits that have explored various themes over the years.
Hubertus founded the Mexican skiing federation in 1981 and first competed at the 1984 winter games in Sarajevo, Yugoslavia, finishing 26th in the slalom and putting him in the top quarter of the large field. He also competed in the downhill and giant slalom.
He also represented Mexico at the Calgary winter games in 1988, where he competed in all four alpine skiing disciplines (downhill, slalom, giant slalom and super-G), at the 1992 games in Albertville, France (downhill and super-G), at the Lillehammer, Norway games in 1994 (downhill), and the 2010 winter games in Vancouver (slalom and giant slalom). He had made the standard for the 2006 games in Turin, Italy, but Mexico opted to not send a one-person team to the games.
He has also participated in 15 World Championships.
Born into German royalty (Hohenlohe-Langenburg is a former principality in the southwestern quadrant of Germany), Hubertus was born in Mexico when his father was working at a Volkswagen plant in Puebla, and lived in Mexico until the age of four before moving back to Europe and studying in schools in Spain and Austria. The photographer/artist-pop singer currently resides in Lichtenstein.
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