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article imageAdidas claims Qatar is damaging sponsors

By Ryan Hite     Jun 8, 2014 in Sports
Adidas is the latest of a long line of sponsors that claim many allegations regarding the 2022 bid for the FIFA world cup to Qatar.
The sportswear manufacturer, Fifa's longest-standing sponsor, issued a statement following a fresh set of allegations regarding the awarding of the 2022 World Cup to Qatar.
The company said that it believes Fifa's investigation will address the issue, but also said that the issue could be damaging.
In a statement, the company said: "A report is due to be submitted to the adjudicatory chamber of the Fifa Ethics Committee, with findings then released publicly in due course. We are confident that the matter is being dealt with as a priority. Adidas enjoys a long-term and successful partnership with Fifa that we are looking forward to continue. Having said that, the negative tenor of the public debate around Fifa at the moment is neither good for football nor for Fifa and its partners."
The company's statement followed a call by another sponsor, Sony, for the governing body to investigate the latest allegations regarding Qatar as well.
In a statement to The Sunday Times, Sony said: "As a Fifa partner, we expect these allegations to be investigated appropriately. We continue to expect Fifa to adhere to its principles of integrity, ethics and fair play across all aspects of its operations."
Sony's contract with Fifa expires after the World Cup but Adidas is signed up to be a sponsor until 2030, making their intervention even more significant.
Fifa expects to generate around $1.6 billion in revenue from the 2014 World Cup cycle, with around $720 million coming from its global partners, including Adidas and Sony.
Qatar denied the latest allegations from The Sunday Times, which center on former Fifa official Mohammed Bin Hammam's role in setting up meetings between political figures and Fifa executives with a vote in the 2022 election.
In a statement, the Qatar 2022 bid committee said that "Qatar won the bid on its merits and we are confident that at the end of the process the award of the 2022 World Cup to Qatar will stand."
US attorney Michael Garcia is currently investigating allegations against Qatar that go back many years and will conclude his evidence-gathering process on Monday after speaking to Fifa officials in Brazil.
He will deliver a report to Fifa's ethics committee after the World Cup.
More about Adidas, World Cup, world cup sponsors, qatar 2022
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