http://www.digitaljournal.com/article/96607

A Story About Google and Yahoo

Posted Jan 21, 2007 by guj_*

http://www.wired.com/news/wiredmag/1,72497-0.html

Yahoo interested in buying Google?
Untitled
Wired unfolded an interesting story this week. How Yahoo blew it tells us how Yahoo tried to buy Google, was turned down and tried to be better than Google in search and advertising.
"ahoo would go out and buy its own top-notch search engine and its own search-advertising technology, and it would beat Google in the emerging arena of little text ads that pop up next to search results. Semel's decision to opt for this plan B was a fateful one. It was a smart play -- but Yahoo fumbled, bungled, and mishandled its execution at every step. (More on that in a moment.) As a result, Google today controls nearly 70 percent of the search-related advertising market, an industry worth more than $15 billion a year and growing at roughly 50 percent a year."