20% of Americans own an Apple product

Posted Jan 3, 2007 by guj_*

Apple more then a household name?
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Just over 20% of Americans 12 and older own an Apple product of some kind. This was one of the findings in a recent Apple phone study conducted by Toronto-based Solutions Research Group. The upshot of the study is that Apple can increase its market footprint by 30% with the introduction of an iPod phone, according to findings.
- 16% of Americans aged 12+ (about 40 million) say that an "iPod" phone is a "great idea" for them personally.