http://www.digitaljournal.com/article/63758

Disney thinks 'Apocalypto' is a Mayan lion

Posted Nov 30, 2006 by Bob Norman

http://www.variety.com/article/VR1117954767.html?categoryid=13&cs=1

The marketing campaign for Mel Gibson's "Apocalypto" continues to be as unpredictable as the filmmaker himself.
There will be no splashy Hollywood premiere for "Apocalypto"; instead, Gibson will appear Friday at a preem in Oklahoma benefiting the Chickasaw Nation.
After Mel Gibsons racist meltdown I was curious if Disney was going to promote this movie at all. Hell,I wasn't even sure if they would release it at all. I think Apocalypto may be one of the most interesting movie projects of the year,it's certainly one of the more unusual. I'm glad it's getting its moment,albeit muted.