Disney thinks 'Apocalypto' is a Mayan lion

Posted Nov 30, 2006 by Bob Norman

The marketing campaign for Mel Gibson's "Apocalypto" continues to be as unpredictable as the filmmaker himself.
There will be no splashy Hollywood premiere for "Apocalypto"; instead, Gibson will appear Friday at a preem in Oklahoma benefiting the Chickasaw Nation.
After Mel Gibsons racist meltdown I was curious if Disney was going to promote this movie at all. Hell,I wasn't even sure if they would release it at all. I think Apocalypto may be one of the most interesting movie projects of the year,it's certainly one of the more unusual. I'm glad it's getting its moment,albeit muted.