http://www.digitaljournal.com/a-and-e/entertainment/avengers-age-of-ultron-takes-over-and-aims-for-many-records/article/432154

'Avengers: Age of Ultron' marks superhero invasion

Posted Apr 30, 2015 by Tim O'Brien
The easiest prediction that will take place this weekend is that "Avengers: Age of Ultron" will win the box office. With that out of the way, now comes the tricky part.
Hold tight  they are here.
Hold tight, they are here.
Box Office Mojo
How much will it make? Since many movies that have won the box office battle have over-achieved this year, that figure will be fun to track. Yes, it will be a opening three-day weekend. Yes, it may shatter one-day records along the way, too.
Now, "Furious 7" grabbed the headlines of late with its record run. But, they ate up the April records. But, the all-time opening three-day record was not one of them. It was just for April. It is "Marvel's the Avengers" that owns that record with $207,438,708, domestically, according to Box Office Mojo.
The worldwide champion is "Harry Potter and the Deathly Hallows Part 2." So, the figure that the latest "Avengers" is shooting for is its own, plus the worldwide number. However this plays out, it will be big and there will be no way of escaping it, like it or not.
Weekend
1. "Avengers: Age of Ultron" - 4,200 theaters
2. "Far from the Madding Crowd" - 9 theaters
Noting that there is no other wide release this weekend shows that nobody wants to go against the superheroes, and that makes sense. "Furious 7" is still out there as well. But, just because a film is huge and even does great per screen average, some theaters get left out. Not every single theater does well even though the movie does. If one particular theater is all family or all artsy, booking a blockbuster does not always work.
But, this one has family appeal and comic book awareness. Plus, it will start what will be an onslaught of these movies over the next few years. These movies generally go for the same crowd over and over again. How long before one of them disappoints and bombs? Keeping up with the trailers is already getting boring as are the teases the studio is leaking, on purpose.
It is even tedious for the stars of these movies as the recent press junket for "Avengers: Age of Ultron" has showed. Just ask Robert Downey Jr. Jeremy Renner and Chris Evans.
Besides Downey Jr., Renner and Evans,the PG-13 movie stars Mark Ruffalo, Chris Hemsworth and Scarlett Johansson. It was written and directed by Joss Whedon. It is a Marvel film, which means Disney, but it is under the Buena Vista label.
This movie is review-proof so as it begins Hollywood's summer, let it smash its way to records along the way. It will also help boost the prospect for an overall box office record when the year ends. It is proving that Hollywood only needs a few major hits to set records rather than many smaller box office "hits." That is the bad news in all of this. If one dislikes superhero films, the next few years will be a disaster for them.