http://www.digitaljournal.com/news/odd+news/bear-grylls-and-the-hunting-knife-row/article/395988

Bear Grylls and the hunting knife row

Posted Aug 9, 2014 by Tim Sandle
Television adventurer Bear Grylls has asked a knife manufacturer to change the name of its range of knives because they feature the word "bear."
Bowie Knife
Bowie Knife
KAZVorpal
Lawyers representing a company linked to Bear Grylls have taken issue with the company Bear Blades, based in Swanage, Dorset, U.K. The law firm wants the word "bear" removed from the company's name, logo and website.
According to the BBC, Owen Senior, who set up the firm in 2012, said he would bow to the demand as he did not have the "inclination or energy" to fight "faceless" lawyers. Mr Senior said: "We're trying to build a small business - it's as much a hobby as it is a business - then someone completely faceless comes along and demands we change our name.
"He's [Grylls] meant to be chief scout and encourage outdoor activities. We'll now look to rebrand because we don't have the energy or inclination to fight it."
According to his Twitter feed, it is uncertain whetherr Bear Grylls himself knew about the legal action. In response to a tweet from Mr Senior's company, Grylls tweeted: "@BearBladesUK let me look into this. @DelbertShoopman".
Edward Michael "Bear" Grylls (born 7 June 1974) is a British adventurer, writer and television presenter. He is arguably best known for his television series Man vs. Wild. Grylls runs his own on-line, which sells a variety of themed equipment...including knives.