The game is about a 15-year-old kid who has to defend himself in school.

Unfortunately, the game is coming out at the same time we've seen countless school shootings, lawsuits and debate on the impact of video games on kids.

Rockstar says the issue is out of their hands, and they're just trying to make good video games.

"Some people like our games; some don't," company spokesman Rodney Walker said. "We can't try to beat these arguments. Our whole process we believe with 'Bully' is we have to let the game speak for itself. We just want them to know that this is just entertainment."